Paul Sarazin, CSP
National Account Manager,
Dye & Durham Company
"The CSP program has taught me how to ask the right questions at the right time to get the answers that I need to go back and provide clients with accurate information"
Credibility Sells
In the legal industry, educational credentials are highly respected. It’s common for lawyers to carry several acronyms behind their names. Thus, to increase their credibility with clients Dye & Durham Company Inc., a company supplying the legal profession with printing services and office products, has made certification a condition of employment.
Paul Sarazin, CSP, is a national account manager with Dye & Durham and covers a dozen accounts across Canada. He has found that the designation has improved his professional image with customers. “In the legal industry, clients want work with people who are travelling down the road of continuing education,” says Sarazin. “Certification shows them that I’m willing to continue to learn what their business is about and what makes them successful.”
In a market with countless competitors, a company’s success depends on the quality of their service professionals. The certification program has helped Sarazin ask better questions so he can understand his clients and deliver added value to them. “The CSP program has taught me how to ask the right questions at the right time to get the answers that I need to go back and provide clients with accurate information.”
Sarazin feels certification is needed in the sales profession. “It’s 2005, there has to be a separation between what the perception of salespeople used to be and what the reality is today—the CSP program allows for that.”
Become a Certified Sales Professional today!