Sales Podcasts
CPSA has gathered notable sales and leadership experts to discuss current issues
affecting the sales community and offer effective strategies for managing sales
efforts and teams in the 21st century.
B2B Sales and Marketing Integration: A Canadian Perspective
Like any relationship, the one between most marketing and sales organizations is
far from perfect; it tends to evolve and change as pressures and goals shift and
as the underlying individuals come and go.
Listen to the webinar and download the
executive summary outlining a snapshot of the sales and marketing efforts
and results being achieved by Canadian companies.
Assessing Top Sales Talent (Part 2)
Find out what today′s B2B customers want from sales professionals and how
you can assess these attributes and skills.
Listen now . Released September 2010.
Brand Yourself as a Great Employer to Attract Top Sales Talent (Part 1)
Employer branding is more than just pasting your company logo into an online job
classified. Uncover the steps to building an effective employer brand and gain valuable
tips on how you can safeguard your employer brand.
Listen now . Released April 2010.
How to be a 10 in 2010 Podcast
A new decade, a new economy, a new start. Take advantage of advice offered by sales
experts who offer 10 + 1 sales and technology strategies to achieve your 2010 sales
targets.
Listen now. Released February
2010.
Don′t Cold Call, Social Call
Use Sales 2.0 tools and techniques to increase your ability to "get in" the door
with prospects.
Listen and
read more. Released October 29, 2009
Brand x Demand x Talent = Sales
Salespeople are only part of the equation. To determine if a salesperson will be
successful or not, you have to look at a company’s brand and demand for its products.
The equation Brand x Demand x Talent = Sales contains the elements you need to drive
sales performance and achieve success.
Listen
now. Released July 2009.