| CATEGORY: ASK A SALES EXPERT - ANSWERS TO FREQUENTLY-ASKED SALES & BUSINESS QUESTIONS, SOCIAL MEDIA|
|Key Words: social media, google+, pinterest, social platforms, social networking for business|
|What’s the difference between some of the new social media sites, and which ones should I implement for my small business?|
|By The Canadian Professional Sales Association|
|Last Update: 4/20/2012 9:50:05 AM|
With Google+ reaching over 100 million users and Pinterest being the 3rd most popular social network in 2012, you may want to seriously consider incorporating one or both of these into your marketing plan. But how do you know if it’ll be worth your efforts?
Before you take on a new social network, consider the following:
- Have you developed your other social networks enough such that you can devote more time to exploring a new one?
- What are your main social media marketing goals and do the features of this new social network fall in line with the goals you have in mind?
- Is your target audience/demographic likely to join this new network?
To learn more about when you should use Google+ vs. Pinterest, click here for a free guide from Hubspot.
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