Partner Program

Why partner with us?

We have long been committed to furthering the sales profession. From ethics to development, our aim is to transform sales professionals into consultative business advisors. Where do you come in? We believe that the ability to sell is a critical component of every professional’s success. From insurance brokers to business owners, being a consultative expert is how you sell ideas, meet goals, and solve problems. By extending our Professional Development programs to your members, you’re giving them the opportunity to further advance their skills while positioning yourselves as an organization that truly cares about their success on all fronts.

What do we have to offer?

Our Professional Selling program was developed in conjunction with Human Resources and Skills Development Canada. We surveyed thousands of sales managers across the country to understand what it takes to be successful in sales and used that information as the basis for our training program. We learned that true success requires the ability to be a consultative advisor; somebody who can ask the right questions, uncover needs, and solve problems. From our research, we’ve also developed programs that cover strategic account management, sales management, sales coaching, negotiating, and communication.

How can you partner with us?

There are a number of ways, each with their own respective benefits, but it all depends on your priorities. Take a quick look below at the models we’ve put together and you can skip ahead to the one that works for your organization.

Affiliate
The quickest and easiest partnership to get up and running. We offer all of our public training programs to your members at a special rate. In return, you receive a rebate for every registration we receive. There is little work and no risk for you.

Distributor
As a distributor, you purchase workbooks on demand from CPSA and offer your own private training sessions to your members. We train and certify your instructors and you coordinate and operate your own courses.

White Label
You purchase the rights to our material and take complete ownership over our training program(s). You can customize and brand the training as you see fit and print your own materials.

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