Invest in your
most valuable Asset
CPSA′s SalesTraining Centre
- Over 12,000 trained
- 95% increased their sales
- 98% recommend it
- 0% risk investment
If you′re not completely satisfied, we′ll refund your money. Guaranteed.
Featured Customer Videos
D. Osborne, Dynamic Paint Products
"In my 25 years as a Sales Manager taking sales courses, this is the finest I′ve
M. Miguel, CSP, WestJet
"At times, as salespeople, we think we know it all."
S. Trinier, CSP, Sanimax
"We′ve increased our sales dramatically and have our team more focused on
adding value to our customers."
R. Roach, Preston Phipps
"I′ve been looking for an edge with how to handle cold calls and time management…I
never could do it and this is going to bring it right around."
B. Botetzayas, Jonas Software
"Giving you tools to move forward and be more successful personally and with your
D. Grant, Baxter
"Usable, expert information that I was able to put into practice immediately."
G. Bentivegna, Harmony Printing
"Very informative in how to… implement my ideas in an organized and effective manner."
T. Winton, CSP, Sanimax
"It was surprising… to find out how much we really have incorporated [the material]
within what we do."
K. Vander Vleuten CSP, Sanimax
"Gave me understanding of the steps we need to include as we’re selling and prospecting"
Featured Case Study on CPSA′s Sales Training
Shawn Trinier, CSP, Vice President, Sales and Marketing at Sanimax hired one of
CPSA′s Licensed Distributors, Michelle Cain, CSP, of Cain Sales Solutions
to provide his company a total package training solution. Their Professional Development
program was composed of the following: pre-assessing the sales team, providing sales
training and coaching, all of which leads to obtaining the Certified Sales Professional
designation. Here are Shawn′s comments:
"I will first start by saying Michelle and her team are excellent trainers. I received
nothing but positive comments from my staff on every interaction Michelle had with
Michelle is very good at getting a quick understanding of your current situation
(gaps and weakness) without making your team feel like they are being inspected.
She is also good at tailoring a program that suits your needs and helps manage the
"We needed a simple program to take traditional sales people to a more consultative
approach to selling. My team needed to find a better way other than just relationship
building. We needed organic growth and the team needed to learn how to ask for more.
Michelle did her assessment of my team. She observed inside sales, traveled on routes
with outside sales. Reviewed documents and tools and completed her analysis of the
sales team in general and all the potential gaps."
"Part of the sales strategy was development of sales process that would be built
off the training and embedded in the reps′ everyday life. This would create
daily habits learned from the training that become 'the day in the life of a rep'.
Learning is one thing, doing is something else.
Michelle′s feedback on the sales team and gaps was very useful in designing
the program. We used our own metric to measure success.
Between the assessment, training, post assessment and certification it took approximately
6 months. However, we delayed the certification for 2 months because of internal
issues. There is no reason the program should take more than 4 months."
"Today we are seeing the benefits of CPSA′s training through increased sales
and the reaction of the reps when they realized that asking probing questions will help
you find opportunities.
Each rep now understands account management, business reviews, funnel management,
time invested and the value of asking probing questions. It has changed the way they sell. The
key is to embed process into the training.
The feedback from the team was outstanding on all fronts. Michelle and her team
do the training and they are among the best I have worked with and I would hire
Michelle again. As a matter of fact, she is scheduled for more training with us
for March 2010.
Michelle invests a great deal of time with her clients to make sure they are satisfied
with their investment. She not only follows up with me, but also with my reps to
ensure they are moving forward. She also makes herself available to answer questions
from any rep regarding customer challenges. Cain Sales Solutions and Canadian Professional
Sales Association remain invested in your success."
Michelle Cain, CSP is a partner in Cain Sales Solutions
and has assisted many organizations with improving their prospecting and professional
selling skills through assessment, training and coaching programs. She is an instructor
and CSP examiner for the Canadian Professional Sales Association. For more information,
contact 1-888-267-2772 (CPSA) ext. 262 or SalesSuccess@cpsa.com.
"As a result of the CPSA Professional Selling program, I set up a meeting with one
of my clients, to apply the 8-Step Consultative Selling Approach and landed a $25,000
sale along with the opportunity to present our partnership program for 2010. This
course is well worth the investment of both time and money."
B. Corrin, Tenaquip Ltd.
"Great course for those of us who have been practicing sales for many years"
K. Quaife, Sr Account Manager, Lufkid Inds. Canada
"For the new salesperson, this is the only starting place."
C. Watt, Eruptik Technology
"The content was well presented and supported by a proven professional. The real
life examples and situations provided by the presenter, and the group was totally
S. Beattie, Area Sales Manager, Sperian Protection
"This course challenges people with MBA degrees like me. The extensive knowledge
gained in perfecting sales techniques is outstanding."
R. Pandya, Vehicle Import Specialist
"Your confidence and knowledge will increase ten fold. Well worth the investment
and will surely pay for itself."
S. Petrovich, Sales, Purchasing Development, Port Royal Mills