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Sales Coaching for Success

Develop your salespeople to drive sales and add value to your customers

Learn to apply an effective coaching framework
Non-member $1,495
Member $1,395
CSP $1,295

SalesSuccess@cpsa.com
1.888.267.2772 (CPSA)
Download program brochure


Doug Osborne: "finest course ever done"

Do you know when to coach and when to manage?

CPSA′s Sales Coaching for Success equips you with critical coaching skills to improve the productivity and performance of your salespeople. This course is designed to help you deliver more value to your sales team and organization.


Who Should Attend

  • Professionals who want to enhance or practice their coaching skills to increase their teams′ overall performance and productivity
  • Sales Managers challenged with coaching under-performers who are interested in the opportunity to enhance existing skills
  • Past attendees of CPSA′s Professional Sales Management

Sales Training Benefits

  • Develop analytical skills to uncover needs and opportunities to help your salespeople to succeed
  • Build a collaborative learning environment to guide your salespeople towards personal and professional development
  • Understand the theory of motivation and evaluate your sales team using the motivation and performance matrix
  • Maximize your "return on coaching time invested" and decide who to invest in
  • Prepare a development plan for your sales team using the Talent Management Process
  • Establish coaching protocols and standards with a developmental focus
  • Use an effective coaching framework/tool to guide you and your sale representative through the coaching conversation

CPSA sales training

  - Over 12,000 trained - 95% increased their sales
  - 98% recommend it - 0% risk investment
If you′re not completely satisfied, we′ll refund your money. Guaranteed.


Sales Training Content

Collaborative Coaching

  • Delivering three levels of value
  • Learning the key roles of an effective sales manager
  • Recognizing the differences between managing and coaching
  • Understanding the principles of Collaborative Coaching
  • Creating your own personal development plan

Determining Sales Performance

  • Three elements in sales performance and their measures
  • A structure for understanding and managing motivation
  • Evaluating and measuring sales effectiveness

Developmental Planning

  • The Talent Management Process
  • Coaching as part of training and ongoing performance management

Coaching Calls

  • Techniques to develop business through the efforts of others
  • Three types of Coaching Calls and pre/post call process
  • Establishing coaching protocols and standards

The Coaching Conversation

  • Understanding and applying the four stages of a collaborative coaching conversation
  • Handling conflict with the coaching conversation
  • Using the communication skills of active listening and questioning
  • Obtaining non-evaluative feedback

Register today!

Online: www.cpsa.com/CourseCalendar
Email: completed registration form to SalesSuccess@cpsa.com
Phone: 1.888.267.2772 (CPSA)

You may also benefit from Executive Program in Sales Management or accessing the Knowledge Centre


Our participants say…

"Sales Coaching for Success offers realistic and valuable tools that can be implemented to improve everyone. It is a real eye opener. It is the best course I have been on in a long time!"
- A. Pauwels, CSP, National Sales Manager, Atlantic Packaging

"The role playing was very effective. Fantastic! Time very well spent!"
- C. Chapman, Pan It Promotions Ltd

"Sales Coaching for Success was excellent. The instructor was amazing in presenting the material and treated each participant in a true and professional manner."
- P. Murray, Aliant


Sponsored By

Hertz

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