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HomeSales Resource CentreSales Assessments › Sales Indicator

Sales Indicator
Hiring sales performers who match your top performers

What it Measures? FAQ
The Sales Indicator is an online assessment that looks at the five qualities that make salespeople successful:

  • Competitiveness
  • Persistence
  • Sales Drive

  • Self-Reliance
  • Energy

It also predicts on-the-job performance in seven critical sales behaviours


  • Prospecting
  • Call reluctance
  • Teamwork

  • Closing sales
  • Self-motivation
  • Building and maintaining relationships

Time Commitment and Administration
The Sales Indicator is administered over the Internet and takes about 20 minutes to complete. Results are immediate (within 24 hours) and the reports you choose are in your hands in just minutes.

CPSA Sales Benchmarks
CPSA has created benchmarks for selected sales and management positions.



Customized Benchmarks
For information on pricing, customizing a benchmark or ordering assessments please contact the Sales Resource Centre at 1-888-267-2772 or email AskSRC@cpsa.com.

Assessments available in English and French.
CPSA can develop customized Job Match patterns or benchmarks based on your top performers that allow you to compare a candidate’s attributes to your most successful and productive performers. These benchmarks can tell you how candidates are like or different from your top performers.

Benchmarks can be customized by company, department, culture, manager, position, geography, or any combination of these factors.

Report Outputs
The Sales Indicator can produce two types of reports:
Profiles Sales Indicator Individual Report
Profiles Sales Indicator Management Report