Profile Sales Indicator

Pricing and Administration

For information on pricing, or ordering assessments please contact the Knowledge Centre at 1-888-267-2772 or email AskSRC@cpsa.com.

Assessments available in English and French.

Profile Sales Indicator is administered over the Internet and takes about 20 minutes to complete. Results are emailed to you within minutes.

Hiring sales performers who match your top performers


What it Measures

The Sales Indicator looks at the five qualities that make salespeople successful:
  • Competitiveness
  • Persistence
  • Sales Drive
  • Self-Reliance
  • Energy
It also predicts on-the-job performance in seven critical sales behaviours
  • Prospecting
  • Call reluctance
  • Teamwork
  • Closing sales
  • Self-motivation
  • Building and maintaining relationships

CPSA Sales Benchmarks

CPSA has created benchmarks for selected sales and management positions.



Report Outputs

The Sales Indicator produces the following reports:
Profiles Sales Indicator Individual Report - The report reviews the individual′s results compared with the job match pattern based on the five scales that indicate sales success.
Profiles Sales Indicator Management Report - Written for managers, the report offers suggestions on how the candidate or employee can be coached to meet performance expectations based on the five areas for sales success.


Case Studies



"It was a helpful tool, and there certainly was a real benefit versus the cost. If you want to compare 10 people together, the tool will be more meaningful."
Edward Schwartz, Director/Sales Manager Benecaid

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