Publications
CPSA′s quarterly magazine contains special features and columns on technology,
professional selling skills and management strategies, marketing, sales trends and
business travel in the business-to-business environment. Available in PDF and digital
edtions.
Current Issue
Cold CALLING
2.0
Is the age of the telephone coming to an end?
What do these things have in common: the buggy whip, the wrist watch, the CD, the
telephone? Just as the buggy whip has become a museum piece, some would say that
there′s no need to carry a watch if you have a BlackBerry or iPhone; no need
to collect CDs when you can download music to your laptop, and no need to use the
telephone to generate sales leads when you could be using social networking platforms
like Facebook or Twitter.
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