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HomeSales Training › Communicating to Influence Buying Decisions
Communicating to Influence Buying Decisions
Adapt Your Selling Style to Maximize Sales Results
Location:
Toronto
Course Fee:
CSP $1,045
CPSA Member $1,145
Non-member $1,245
Course fee includes instruction, workbook and tools, luncheons, refreshments, and Certificate of Program Completion.
Download seminar brochure
RESERVE your seat today!

The ability to communicate skillfully is perhaps the most important ingredient for success in today's workplace. Powerful communication skills can propel you along your path to career success. Use questioning and active listening skills to assess and identify your customer’s communication style.

Modify your own style to build commonality and rapport effectively and ultimately influence buying decisions. Develop your self-leadership, as well as assess and adapt to differing personality styles and values with CPSA's Communicating to Influence Buying Decisions. This interactive program will teach you how to improve your communication style for maximum clarity to achieve greater sales results. You will be required to complete an online personality type questionnaire, which offers you insights into your communication style and provides a framework to help you develop effective strategies to assert yourself in order to persuade others.

Who Should Attend
Key Course Benefits
  • Identify and adapt your own personality style to your buyer’s to maximize sales results
  • Develop your ability to confidently use a variety of communication styles to solve problems
  • Establish rapport to gain cooperation and acceptance of ideas
  • Build trust and commitment on important values
  • Apply communication skills that empower others and stimulate high performance
  • Increase your persuasion skills through effective influencing techniques
  • Understand client's needs for better service
Five Easy Ways to Register
Online: www.cpsa.com/CourseCalendar
E-mail: Completed registration form to SalesSuccess@cpsa.com.
Phone: Call 1.888.267.CPSA (2772)
In Toronto, call 416.408.2685
Fax: Completed registration form to 416.408.2684
Mail: Completed registration form to Canadian Professional Sales Association, 310 Front Street West, Suite 800, Toronto, ON M5V 3B5

After taking this course, you may want to consider registering for CPSA's Professional Selling, Strategic Account Management, or Effective Negotiating Strategies


Our participants say…
"The Communicating to Influence Buying Decision course increased self-awareness of current communication practices – celebrating strengths and identifying weaknesses. It provided clarity and objectivity in developing action plans for dealing with different communication behaviours. I thoroughly enjoyed the variety of learning experiences, structure and content. I’m looking forward to applying the knowledge learned!
- Lorraine Sedgwick, National Training Manager, KCI Medical Canada, Inc.

"The program provided great tools for my sales skill tool box"
- Ray Dipietro, Valvoine Canada

"The Communicating to Influence Buying Decision course related to not only work, but also personal experiences."
- Mike Cutrone, Aluma Systems

"The insights personality will be useful for me especially in dealing with staff. The Communicating to Influence Buying Decision course opened my eyes on why some sales are lost."
- Amanda Bishop, PCCA

"The Communicating to Influence Buying Decision course helped me communicate with different people in different line of work."
- Elizabeth Mahabir, Robert Bosch Inc.


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