In today’s highly competitive and ever-changing marketplace, buyers expect more from you — information, expertise and professionalism. They demand value not only in your products and services but in your relationship with them as well.

• Face people who say no
• Plan how to reach your goals
• Balance your own interests with those of your customers
• Influence people to be successful
• Communicate effectively to make customers recognize the value of your products

This program is based on validated sales research, developed in conjunction with Human Resources and Skills Development Canada. It will help you establish yourself as the kind of person any buyer would want as a partner. You will learn how to use consultative selling techniques and practice them through role playing, group exercises and business case studies. You will learn a step-by-step process that you can implement immediately for acquiring and retaining customers.

• All sales professionals in any industry who would like to improve the tactical, strategic and self-management skills required to succeed in sales. A minimum of two years sales experience is recommended
• Professionals who would like to pursue the Certified Sales Professional (CSP) designation
• Sales Managers who want to set a benchmark for their sales team
• Past participants of CPSA’s Communicating to Influence Buying Decisions or Effective Negotiating Strategies

• Identify the challenges facing sales professionals and acquire the selling skills required to meet those challenges
• Maximize your sales effectiveness by adopting the leading-edge Consultative Selling methodology
• Understand, learn and manage your personal qualities to positively influence your sales and personal success
• Implement a five-step closed-loop system to effectively manage your time and reach your goals; learn professional tips for supercharged goal setting
• Discover the strategic framework to plan a successful first visit and obtain a go-forward commitment
• Produce tangible returns by enhancing your professional sales skill level and expertise in retaining customers and expanding business opportunities
• Develop and maintain a professional standard of service, behaviour, and conduct in all areas of your work

Participation in this Consultative Selling program fulfills the education requirement for the Certified Sales Professional (CSP) designation, giving you high-profile recognition as a sales professional. Gain the competitive edge — become a Certified Sales Professional (CSP)

After taking this course, you may want to consider registering for CPSA's Effective Negotiating Strategies, Strategic Account Management or Communicating to Influence Buying Decisions.

Our participants say…
"I am putting our entire Canadian sales team through Professional Selling and am confident that this program will open new opportunities and success to us moving forward."
- A. Varga, Managing Director, Rittal Systems

"The course is a 'must' for any person working in sales. Regardless of your experience, there is a lot for everyone"
- A. Cook, Vice President, Credit Bureau Services Canada

"I came in kicking and screaming. I left wanting to know moreM."
- H. Lame, Account Manager, Solideal Canada

"I found this course to be very helpful and the information will help now and in the future. The course workbook, I am sure, will be a source of reference material that I will use."
- G. Brown, Sales Manager, A Canada Corp.