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Looking for ways to improve your sales team and make selling more efficient and effective is a key part of the growth of any company. However, attaining the level of growth you’re hoping for can sometimes be difficult on your own. More and more companies are turning towards professional sales training to help them boost their sales team to the next level. Although it’s an investment, here are seven reasons why it’s an investment you’re going to want to make.


1. Improved Corporate Culture
Sales training helps emphasize the significance of sales work within the larger company, stressing the importance of the success of the sales team. Not only that, training also provides a safe space wherein coworkers can learn and grow together, helping them develop as a team and strengthening the corporate culture within your business.


2. Idea Generation
Sales training fosters an environment where people are not only working better together, but sales people are also actively encouraged to think about their job and the ways they can improve their sales records. The more training provided and the more encouraging the environment, the more constructive ideas will emerge from employees—ideas that can fuel further growth.


3. Superior Skill Set
It takes a particular skill set to be successful at sales, and for many sales people, this skill set is unattainable without the proper training. Professional sales training provides employees with proven strategies and effective communication tools for improving their sales calls.


4. Increased Confidence
With a more thorough grasp of the necessary skills, and with increased successes from the implementation of those skills, sales training can help boost the confidence of your sales team. They’ll feel better equipped to make sales calls, and more prepared for any potential problems that may pop up during the day. Feeling confident is crucial to success and can have a revolutionary impact on performance, health, and company loyalty. 


5. Better Staff Retention
Staff who have more confidence in their abilities, have a firm grip on the necessary skill set, and work in a more productive team environment are much less likely to seek employment elsewhere. Sales has a fairly high turnover rate, which can often be accredited to lack of successes and inadequate training. Sales training helps sales people feel more adept at their job, in turn decreasing the likelihood they’ll want to leave.


6. Decrease in Costs

As well as being a drain on time and energy, high turnover can be very costly. There are many hidden costs that come with hiring, and the more frequently you need to replace staff, the more costly the process. Additionally, when the sales people you do employ aren’t working as efficiently as possible, they’re costing you money too, making less sales in the day and potentially running into overtime. By investing in training, you can ensure less turnover and more efficiency, meaning a decrease in costs.


7. Increase in Sales Figures
The aforementioned reasons all have a positive impact on your bottom line. Of companies who invest in professional sales training, an astronomical 95 percent report an increase in sales following training. While training is an investment, it’s an investment that pays off. It’s important for a sales department to be continually growing and exceeding expectations.

Training can help your sales team outperform their previous sales figures, helping boost your company’s overall sales. The combination of an increase in sales and a decrease in costs is one of the strongest reasons for any company to invest in training for their sales team. 

About the Canadian Professional Sales Association
Since 1874, we’ve been developing and serving sales professionals by providing programs, benefits, and resources that help you sell more, and sell smarter. 
Contact us today at MemberServices@cpsa.com or 1-888-267-2772 to see how we can help you and your team reach new heights in sales success.

Copyright ©2016 by The Canadian Professional Sales Association
For permissions, contact editor@cpsa.com.



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