1. It’s a Fact: It Works
It’s understandable that you might have waited to see proven results of effectiveness before jumping on board and spending marketing dollars on this new marketing tactic. But businesses have been engaging on social platforms for years now, and the results are in: marketers who prioritize social media marketing see an increase in traffic, leads, and sales. Here’s proof: According to HubSpot’s 2013 State of Inbound Marketing report, 14% of all leads and 13% of all customers come from social media. Fifty-two percent of marketers have received a customer through Facebook, 43% have acquired one through LinkedIn, and 36% have acquired one through Twitter.
2. Increase Brand Awareness
Small businesses in particular can benefit significantly from the increased brand awareness that comes with engaging on sites like Facebook, Twitter, and LinkedIn, where millions of users are active every day. And the best part? You can generate this exposure for free. When you have a small budget, it can be tough to compete with big brands and get your own brand out there. Social platforms allow you to easily spread awareness to utm_content=31851177&utm_medium=social&utm_source=twitter" style="line-height: 1.5;">get new customers, no matter your budget.
3. Gaining Trust and Credibility
Consumers are fearful of buyer’s remorse. They don’t often want to take the chance to purchase from a new company, especially one that doesn’t have a solid reputation and many years in the industry. To gain new customers, you need to build credibility and trust during the sales process. By engaging on social sites, offering thoughtful insights and expertise, answering customer questions, and sharing valuable information, you can build your thought leadership and become an authority on your subject. When people trust your information and you help inform them, you can start to build the necessary trust and credibility required to increase your sales.
4. Humanize Your Brand
Customers today do not want to interact with brands, they want to do business with people. Social platforms are the ideal place to humanize your brand, to show the faces behind your brand, and to build relationships with customers. By having genuine conversations, you can share your brand’s personality to engage more customers.
5. Engage Directly with Prospects and Customers
Customers and prospects will feel closer to your brand when you create a more direct connection, which you can do on social platforms. You can answer questions, appease concerns, reply to complaints, and reply to reviews, which will improve your customer service.
6. Increase Your SEO Ranking
The higher your website ranks on search engine result pages, the more traffic you’ll get. Social media is now a factor in SEO rankings. The more frequently and thoughtfully you engage on social platforms, the higher your rank will be, improving the other parts of your digital marketing strategy.
7. Cut Costs
Marketing can be very expensive. Attempting to get your messaging across to your target audiences through outbound marketing tactics like direct mail, billboards, and TV and radio ads is not only ineffective but it can quickly put you over budget. Social media is a cost-efficient way to market your brand and your products or services and improve your marketing ROI. Plus, it’s also a far more effective way to reach your audiences.
About the Author:
Matthew has over 20 years of sales and sales management experience. He is the founder of SalesHub, an inbound marketing agency that helps companies generate leads, boost revenue, and adapt to the new way customers buy. When he’s not helping companies improve their revenue, he trains and competes in half ironman distance triathlons to “relax”.
Disclaimer: The views and opinions expressed in this article are strictly those of the author. CPSA does not endorse any of the companies, products and services mentioned within this article.