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PODCAST: SalesProChat, "Must-have Prospecting Tools For Every Salesperson – Part 2"

December 15, 2016 By Canadian Professional Sales Association, Social Media & Tech Series

Sales professionals are busy people and often on the move. Just 30% of a sales rep’s day is actually dedicated to core selling activities. So ...
November SalesProChat Twitter Chat Recap, "Must-have Prospecting and Learning Tools For Every Salesperson – Part 1"

December 06, 2016 By Canadian Professional Sales Association, Social Media & Tech Series

As a sales professional, you are constantly on the go. In fact, only 30% of a sales rep’s day is actually dedicated to core selling activities. ...
PODCAST TRANSCRIPTION: SalesProChat, "Must-have Prospecting Tools For Every Salesperson – Part 1"

December 06, 2016 By Canadian Professional Sales Association, Social Media & Tech Series

Bill: As a sales professional you are constantly on the go. In fact only 30% of a sales rep day is actually dedicated to core selling activities. I...
PODCAST: SalesProChat, "Must-have Prospecting Tools For Every Salesperson – Part 1"

October 21, 2016 By Canadian Professional Sales Association, Social Media & Tech Series

As a sales professional, you are constantly on the go. In fact, only 30% of a sales rep’s day is actually dedicated to core selling activities. ...
What Does It Mean to Be a Social Seller?

November 10, 2016 By Matthew Cook

Sales is about relationships, and that is precisely what is at the heart of social selling. A social seller develops relationships as part of the sel...
WEBINAR RECORDING: Personal Branding for Sales Drive Revenue by Improving your Online Brand

September 26, 2016 By Canadian Professional Sales Association

View our webinar recording to learn how developing a personal online brand can impact your revenue.  Your Host: Mario Martinez Jr., CEO ...
Never Commit These 5 Social Selling Sins

October 18, 2016 By RHYS METLER, SALESFORCE SEARCH

Freedom! You’ve finally eliminated scripted and ineffective cold calling from your routine. Now, you get to use selling strategies from the 21s...
Why Your Business Won’t Succeed without Sales Enablement

October 03, 2016 By Matthew Cook

Sales enablement is the multi-pronged approach to enhancing your sales team’s productivity and performance in today’s business world. It&...
3 Ways Sales Reps Can Benefit from Sales Enablement

October 03, 2016 By Matthew Cook

As companies get on board with inbound marketing to remain relevant and profitable in today’s digital age, many begin to see a new problem emer...
Sales Enablement Will Give Your Business the Boost in Sales It Needs

September 30, 2016 By Mathew Cook

Every company needs to invest in its sales team. For companies that have implemented inbound marketing, that means providing them with sales enableme...
Is Paying for LinkedIn Worth It?

September 09, 2016 By Andrew Jenkins

People often ask me if LinkedIn is worth the cost. My typical answer is "It depends on how you are going to use it". What I mean by that is if you do ...
Social Media Connections Are Not The Same As Prospects!

August 26, 2016 By Joanne Black

Sales reps take advantage of social media to the extent that I delete more LinkedIn invitations than I accept. They invite person after person to conn...
Five Mistakes You’re Making On Your LinkedIn Profile

August 22, 2016 By Andrew Jenkins

When it comes to your LinkedIn profile, just putting your name, a few jobs, and titles, and where you went to school just won’t do the job. You ...
Social Selling Index: How to Get More Out of LinkedIn

August 08, 2016 By Andrew Jenkins

Originally, LinkedIn's Social Selling Index (SSI) was only available to advertisers spending a sizable quarterly advertising budget, but thankfully th...
Create For Insight, Not For Likes

June 27, 2016 By Peter Winick

We live in the age of social media and instant gratification. An age where we can misinterpret retweets, likes, backlinks, and comments for validation...
How do you measure the return on your investment on social media?

May 04, 2015 By The Canadian Professional Sales Association

By definition, social media ROI, or return on investment, defines the measurement of how effectively your social media campaigns are impacting your a...
What are the best ways to engage with my audience on social media?

October 06, 2014 By The Canadian Professional Sales Association

Modern social media platforms are a great way of not only connecting with your clients and prospects, but they act as a great tool for inbound conten...
Is there any research to show how social media is being used by sales professionals?

March 07, 2013 By The Canadian Professional Sales Association

In a survey titled "The New Social Media: Do They Enable B2B Selling." conducted by ESR Research with the assistance of the TAS Group asked approxima...
Social Selling And Engagement Resource Guide

March 01, 2016 By Bonnie Sainsbury

Running a successful social media campaign is about delivering great value on a regular basis to strengthen the visibility and reputation of your...
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