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PODCAST: SalesProChat, "Must-have Prospecting Tools For Every Salesperson – Part 2"

December 15, 2016 By Canadian Professional Sales Association, Social Media & Tech Series

Sales professionals are busy people and often on the move. Just 30% of a sales rep’s day is actually dedicated to core selling activities. So ...
November SalesProChat Twitter Chat Recap, "Must-have Prospecting and Learning Tools For Every Salesperson – Part 1"

December 06, 2016 By Canadian Professional Sales Association, Social Media & Tech Series

As a sales professional, you are constantly on the go. In fact, only 30% of a sales rep’s day is actually dedicated to core selling activities. ...
PODCAST TRANSCRIPTION: SalesProChat, "Must-have Prospecting Tools For Every Salesperson – Part 1"

December 06, 2016 By Canadian Professional Sales Association, Social Media & Tech Series

Bill: As a sales professional you are constantly on the go. In fact only 30% of a sales rep day is actually dedicated to core selling activities. I...
PODCAST: SalesProChat, "Must-have Prospecting Tools For Every Salesperson – Part 1"

October 21, 2016 By Canadian Professional Sales Association, Social Media & Tech Series

As a sales professional, you are constantly on the go. In fact, only 30% of a sales rep’s day is actually dedicated to core selling activities. ...
What Does It Mean to Be a Social Seller?

November 10, 2016 By Matthew Cook

Sales is about relationships, and that is precisely what is at the heart of social selling. A social seller develops relationships as part of the sel...
WEBINAR RECORDING: Personal Branding for Sales Drive Revenue by Improving your Online Brand

September 26, 2016 By Canadian Professional Sales Association

View our webinar recording to learn how developing a personal online brand can impact your revenue.  Your Host: Mario Martinez Jr., CEO ...
Never Commit These 5 Social Selling Sins

October 18, 2016 By RHYS METLER, SALESFORCE SEARCH

Freedom! You’ve finally eliminated scripted and ineffective cold calling from your routine. Now, you get to use selling strategies from the 21s...
Is Paying for LinkedIn Worth It?

September 09, 2016 By Andrew Jenkins

People often ask me if LinkedIn is worth the cost. My typical answer is "It depends on how you are going to use it". What I mean by that is if you do ...
Social Media Connections Are Not The Same As Prospects!

August 26, 2016 By Joanne Black

Sales reps take advantage of social media to the extent that I delete more LinkedIn invitations than I accept. They invite person after person to conn...
Five Mistakes You’re Making On Your LinkedIn Profile

August 22, 2016 By Andrew Jenkins

When it comes to your LinkedIn profile, just putting your name, a few jobs, and titles, and where you went to school just won’t do the job. You ...
The Facebookification of LinkedIn

August 10, 2016 By Andrew Jenkins

LinkedIn is not Facebook. Facebook is not LinkedIn. However, there seems to be a blurring of the lines between the two, especially recently. Have you ...
5 Steps To Better Sales Prospecting On LinkedIn

August 10, 2016 By Salesforce

When someone gets an email via LinkedIn that says “John Smith has sent you a new message,” there are few possible outcomes. The recipient ...
Make Your LinkedIn Profile Make Sense

August 09, 2016 By Andrew Jenkins

We all like to think we are unique, someone special, or one of a kind. If that is true, then why do so many of us choose to look like everyone else wh...
Social Selling Index: How to Get More Out of LinkedIn

August 08, 2016 By Andrew Jenkins

Originally, LinkedIn's Social Selling Index (SSI) was only available to advertisers spending a sizable quarterly advertising budget, but thankfully th...
Social Selling: What the Sales Pros Are Doing Differently

July 28, 2016 By Joanne Black

How do the leading sellers become so successful on social media? Sales professional who say it’s easy keeping up communication on social network...
5 Social Media Tips for Sales People

July 08, 2016 By Matthew Cook

Sales people are always struggling to generate leads, to prospect, to learn more about their potential buyers, to make contact, and to establish relat...
Create For Insight, Not For Likes

June 27, 2016 By Peter Winick

We live in the age of social media and instant gratification. An age where we can misinterpret retweets, likes, backlinks, and comments for validation...
What Is Social Selling and Why Should Sales People Care?

June 22, 2016 By Rhys Metler

Social selling is a buzzword that’s being thrown around in the sales industry lately. You’ve probably heard of it. But do you know what...
7 Reasons Why Your Business Needs to Prioritize Social Media

June 09, 2016 By Matthew Cook

Many business owners have been holding off on implementing a social media strategy. As a relatively new channel, many didn’t see the proven r...
How to Improve Online Customer Engagement

April 18, 2016 By Bonnie Sainsbury

If your goal is to improve your online customer engagement and ultimately drive new sales, there are lots of things you can do. Let’s take a loo...
How do you measure the return on your investment on social media?

May 04, 2015 By The Canadian Professional Sales Association

By definition, social media ROI, or return on investment, defines the measurement of how effectively your social media campaigns are impacting your a...
Which social media platform is most effective for sales professionals to build a prospect base?

February 09, 2015 By The Canadian Professional Sales Association

According a recent study published by Forbes, 78.6% of sales people using social media to sell out performed those who weren’t using social med...
What are the best tips for creating an effective social media strategy?

December 15, 2014 By The Canadian Professional Sales Association

For sales professionals, the right social media plan is a powerful method for increasing involvement in your organization and raising brand awareness...
Should Social Media Replace Cold Calling?

November 17, 2014 By Mark Hunter

People continue to say how cold-calling is dead and how in today’s environment, it no longer can be cost justified. The answer in my book is bo...
What are the best ways to engage with my audience on social media?

October 06, 2014 By The Canadian Professional Sales Association

Modern social media platforms are a great way of not only connecting with your clients and prospects, but they act as a great tool for inbound conten...
Top 10 LinkedIn Groups for Sales Professionals

September 22, 2014 By The Canadian Professional Sales Association

Le monde de la vente change continuellement; par conséquent, il est utile de demeurer au fait des pratiques exemplaires et de garder le contac...
10 Laws of Social Media Marketing

December 04, 2013 By Susan Gunelius

For business owners just getting started, a guide to build brand buzz and boost your bottom line. Leveraging the power of content and social media ma...
Is there any research to show how social media is being used by sales professionals?

March 07, 2013 By The Canadian Professional Sales Association

In a survey titled "The New Social Media: Do They Enable B2B Selling." conducted by ESR Research with the assistance of the TAS Group asked approxima...
Should I focus more on SEO or social media when trying to generate leads for my small business?

October 19, 2012 By The Canadian Professional Sales Association

An ideal marketing strategy would involve a combination of multiple media including print, online, in-bound, and out-bound focusses. However, for a s...
The Close: How social media can shorten your sales cycle

April 25, 2012 By Anna Fredericks

Lisa Leitch, President of Teneo Results, interviews Nigel Edelshain, President of Sales 2.0, about how using social media can secure an initial meeti...
The Business Card of Tomorrow

April 19, 2012 By Stephen Murdoch

What is the role of technology in fostering new business relationships? That is the question faced by sales professionals from across the country. So...
How can I get more engagement on Twitter for my small business?

March 07, 2012 By The Canadian Professional Sales Association

There is no one correct way to engage potential customers online and through social media. For every business, several factors will tie into which ma...
B-to-B Communications Organization of the Future

September 21, 2010 By SiriusDecisions

B-to-b communications structure must evolve to meet changing buyer needs and an increased focus on social media; how much work does your structure ne...
The Dangers of Social Networking During a Job Hunt

August 09, 2010 By Erin Kennedy

It seems that everyone from teenagers to top-level executives of multi-million dollar corporations have taken to social networking online. These typ...
How Using a Blog Can Help You in Your Job Search

June 28, 2010 By Peter D. Robson

Using a blog in your job search is still " not on the radar " for many people in their job search. Many people rely almost exclusively on a CV or ca...
An Online Presence, Twitter Tips to Get You Started

June 02, 2010 By Martin Buckland

Are you currently in a successful career? Are you in career transition? Or perhaps you are a business owner? A student? Regardless of your position o...
How to Use LinkedIn to Plan and Prepare Your Tele-Prospecting Call

June 01, 2010 By Jim Domanski

If you are not using LinkedIn when planning and preparing your prospecting call, you are missing a huge opportunity to gather superb information that...
March #SalesProChat Recap

April 05, 2016 By Canadian Professional Sales Association (CPSA)

On March 31st, the CPSA and the Women in Biz Network hosted a #SalesproChat focused on how to engage and sell to millennials. During this chat, we eng...
Share the Experience with Technology

February 15, 2010 By Barry Siskind

I have been walking shows for nearly a quarter of a century and I still get excited each time I do. It’s the energy and the glitz and glamour o...
Social Media Measurement

October 19, 2009 By SiriusDecisions

For social media to thrive well into the future, discipline must be used to gauge its impact on reputation, demand creation and sales. Prove it. If y...
10 Steps to Building a LinkedIn Organization

September 15, 2009 By Tim Hagen

LinkedIn is the true business-to-business social networking leader. This platform has achieved incredible growth without becoming just a fad; it's ra...
A Perfect Day: Root Canal and Lots of Cold Calling

September 17, 2009 By Nigel Edelshain

In a recent informal poll of sellers we conducted, 89 per cent said they do not like cold calling. And 28 per cent said "sign me up for a root ca...
The Problem with Twitter

September 17, 2009 By Adrian Davis

Well, it’s not just Twitter. It’s Facebook, LinkedIn, MySpace, and most of the new social networking tools. Twitter is probably just the ...
The Top 5 Mistakes of Social Media Marketing

September 01, 2009 By Pam Lontos and Maurice Ramirez, Ph.D

As a business owner, you already know the importance of utilizing traditional PR - print, radio and TV exposure - to keep your name circulating in th...
Deep Dive: Social Networks

August 01, 2009 By SiriusDecisions

* There are two types of social networks: online communities and professional  networking sites * Social networks are currently more valuab...
Deep Dive: Podcasts

August 01, 2009 By SiriusDecisions

* Because of their portable nature, podcasts are an effective type of social media for driving repeatable interaction * Of the eight types of so...
How To Leverage Your Voicemail

March 31, 2016 By Tibor Shanto

Productivity and cost efficiency are important drivers for businesses implementing new technologies. While it is hardly new and few can argue its over...
Engaging And Selling Through Social Media

March 31, 2016 By Bonnie Sainsbury

Creating brand awareness and loyalty with your prospects and customers online is an important undertaking for any business. A key tactic is to engage ...
Five Ways You Are Using LinkedIn Incorrectly

March 31, 2016 By Andrew Jenkins

Proactively using LinkedIn to further your career, broaden your network, or build your business requires effort and a strategic approach but, mos...
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