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Creating brand awareness and loyalty with your prospects and customers online is an important undertaking for any business. A key tactic is to engage them through social media.

The Social Response: Ways For Your Customers And Potential Customers To Weigh In.

When a follower likes your content it generally means they have read it and they found it interesting or agreed with it. Usually, if a person, likes something it means it didn’t offend them. A like is similar to a ‘thumbs up.’ If they share your content then generally it means that they see it as having some value to others.

If you earn a comment, you need to realize this takes the most amount of effort so it is apparent that you have successfully achieved a high level of engagement and that is what your goal should be.
To know that you are engaging with your customers online in an effective manner, you want to see them leaving comments on your posts.

If day after day your posts get minimal engagement then you need to consider what you can do to switch things up. Why? Because it is apparent that you are not successfully engaging. Of course, results you can measure relate to why you are on social media to begin with.

If you are there just to raise your brand’s awareness than you will likely have to accept getting likes and shares and little more.

However, if you are there to engage with your followers or connections – and ultimately increase sales -  then you will want to create a two way conversation as much as possible.

You need to recognize that the more you can create these two way conversations and engage with your customers and followers the more interested they will be in visiting your pages and seeing what’s new and exciting in your company’s world what new products/services you might have to offer.

Generating this kind of interest is good for sales.

It takes little effort to click a like button and really not even read what’s in front of you.

It takes much more effort to engage on a post and that means your followers are actually paying attention to what you have to say and they find it valuable enough to have a conversation about.

First published here at bonniesainsbury.com


About the Author

1e2e8a8 Bonnie Sainsbury demystifies technology and social media for clients to allow them to become influencers in their field. Bonnie’s clients include authors, business owners and coaches who want to establish their brand online.
Named to CEOWorld Magazine's 2014 Top 25 Women in Social Media, Forbes 2013 20 Top Women Social Media Power Influencers and 50 Top Social Media Power Influencers. Co-host of Women Talking Tech, a periodic podcast where we discuss what's happening in social media. Mentor to teams participating in Startup Weekend Vancouver.

Using her marketing expertise and technical know-how Vancouver-based Bonnie is able to advise my clients how to implement change into their online and social marketing strategy to deliver results.

Disclaimer: The views and opinions expressed in this article are strictly those of the author. CPSA does not endorse any of the companies, products and services mentioned within this article.


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