Knowledge Center


Essential marketing strategies and tactics need to go beyond current marketing models for businesses to increase sales for better bottom line results. Many are familiar with the traditional marketing models of the P’s and Q’s. As change has increased information, so must these models be increased to reflect the trends within the 21st-century market place.

One of the most frequently used marketing models are the four P’s:

  • Product
  • Price
  • Place
  • Promotion

However in today’s business world, three new P’s have emerged:

Position – From your strategic plan, your position in the marketplace is critical. Some call this niche marketing. Where is your position relative to your competition?

Preference – With more and more prospects, understanding their preferences helps to create greater marketing focus. By researching specific preferences, may allow you to create your own unique marketing place or what is called the Blue Ocean by authors Kim and Mauborgne

Prospects – Have you directed your efforts to the correct prospects (think sales leads)?  As a business coach, I am continually amazed at many businesses who cannot define their ideal customers. If you do not begin with the correct identification, then you are probably wasting your marketing resources of time, energy and dollars.

For many marketing experts, the Q’s of marketing included only quality and quantity. Yet in today’s complicated business world, another Q has emerged that being Qualify.

Your marketing efforts should further qualify your prospects by showcasing your expertise as well as the results from your products or services. The use of testimonials is one such qualifying strategy.


TAKE ACTION
to incorporate these seven P’s and three Q’s. Your business will secure the big R or results. (For some marketing experts, this is called the fifth P of Performance.) These results should ultimately increase sales. Failure to measure the results of your marketing strategies and tactics will cost you regarding lost sales, lost market presence and potentially a lost business.


About the Author

Leanne Hoagland-Smith _ LinkedInLeanne Hoagland-Smith, M.S., Chief Results Officer of ADVANCED SYSTEMS, is the people and process problem solver for forward thinking SMB executives and sales 
professionals in rapidly growing markets. She has 25 plus years experience in private and public sectors as an executive coach, workplace culture tactician as well as 
nationally published author and recognized speaker who brings common sense solutions.  

If you are tired of repetitive solutions that deliver minimal to short terms results, give 
Leanne a call at 219.508.2859 central time or connect with her via any of the links noted below.

Phone 219.508.2859
Email:  sales@processspecialist.com 

Links:
Twitter: http://twitter.com/CoachLee 
LinkedIn: http://www.linkedin.com/in/leannehoaglandsmith
LinkedIn Pulse: https://www.linkedin.com/today/author/422702 
Amazon:  http://www.amazon.com/Red-Jacket-sea-gray-
suits/dp/0981800459/ref=sr_1_1?s=books&ie=UTF8&qid=1305630908&sr=1-1 
Blog: www.increase-sales-coach.com 
Website:  www.processspecialist.com 
Worldwide Coaching Magazine: http://worldwidecoachingmagazine.com/
NBiz Magazine: www.nbizmag.com

Disclaimer: The views and opinions expressed in this article are strictly those of the author. CPSA does not endorse any of the companies, products and services mentioned within this article

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