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Many sales executives are feeling unproductive, frustrated, and overwhelmed. They are finding it difficult to deal with important daily tasks due to the bombardment of emails, number of meetings, interruptions and extinguishing out fires.

How can you be productive, if you spend your entire day responding to emails, are fully booked with meetings, are being constantly interrupted by the phone or people in the office who want to speak with you, and extinguishing out one fire after another?

Does this sound like you?
How would you like to be more focused?
Where do you start?

In a recent interview with Miles Austin, I was asked, “how do I start my day?”

I went on to describe my Focus Board, which is a large white board I have up on my office wall and can see from my desk.

On my dry-erase white board, I write my key marketing initiatives, long-term goals, and opportunities. Everyday I write down the three important tasks I would like to finish that day. I define important as three tasks that will bring me closer to my longer-term goals. I only pick items that are aligned with my goals.

The beauty of using a dry-erase board is that your daily focus is visual. You can look up and see what is important. So when you are deciding on picking up the phone or responding to an email, you can decide what is more important. You can decide to either make the call or do you accomplish one of the key tasks for the day.

I find that to help build energy, try to complete all three tasks early in the day as this will lead to feelings of being productive and give you a sense of accomplishment that you have completed your three goals for the day.

There is also the positive feeling of crossing out or erasing each item off your board once you have completed it.

Another trick I use is to schedule time in my calendar to complete each goal.

Focus is like being pregnant – either you are, or you're not. There is no in between, or somewhat, it is an “all or nothing” venture.

Being focused each day will help you gain a feeling of being in control, accomplishing goals, and having a successful and productive day.

We all know people who are focused and those that aren’t.
How would you describe someone who is focused?
How would you describe someone who isn’t focused?
How would you like to be perceived?

Remember, on the journey to success, every small step or thing you do helps gets you closer to your goal.

Go to Staples/Business Depot/Wal-Mart and buy yourself a dry-erase board today!

About the Author:
AAEAAQAAAAAAAAWrAAAAJDZhNzRkNGEzLTYzMjEtNDNiMi05ZmZjLTFjZTg4OTQ2ODIzYQSteven Rosen, MBA, is the founder of STAR Results, a sales leadership coaching, training and consulting organization dedicated to leadership development. Steven’s mission is to inspire sales leaders, managers and sales people to rise to their full potential. Steven has over 15 years of executive experience. His fresh approach to corporate leadership, strategy development, execution and team-building in the pharmaceutical and packaged goods sectors defined his success.


Disclaimer: The views and opinions expressed in this article are strictly those of the author. CPSA does not endorse any of the companies, products and services mentioned within this article.


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