What is it? Socedo is a Twitter app built for prospecting and lead generation. By specifying keywords or industries you want to target Socedo’s intelligent search algorithm finds several hundred prime contacts per day for you to outreach to. I have used similar tools, but I really feel Socedo is far more effective at finding real legitimate contacts and manages to filter out the garbage and noise.
How do you use it to hack your sales?
Target key terms used by your prospects and watch Socedo load up a list of prime suspects. In most cases the list of “discovered” contacts will be more then enough to keep you busy for weeks if not months. The app tracks both the new follows and click-through’s from your campaign and organizes that data into easy to read and export reports.
You will need to manually approve them (with one click), and Socedo will follow them and then 24 hours later and then “favorite” one of their tweets that use the key terms you stipulated. This follow plus engagement resulted in a 20-30% follow-back in my tests.
The next step is Socedo sends a personalized message. Many people are negative about automatic DM’s BUT because you followed them for using a specific keyword it’s all in the customization. John Maxwell’s Team followed me after I tweeted about a sales training topic recently. They then favorited my tweet (actually Socedo did this for them) and when I followed back I got the following message:
When I clicked through it took me to a very well designed landing page that speaks specifically to sales trainers and keynote speakers like me. Ideally, for your purposes, all of these types of lead gen activities should drive people to some sort of subscription or landing page (which I talk about later in this post).
None of this would work without focusing on the context of my tweets because they took the time to customize the process and content it spoke specifically to my interests and didn’t come across as spam or pitching.
This sales hack is an excerpt from Shane Gibson's new ebook "12 Apps and Hacks for Sales and Social Selling". Download his ebook, audio book and slides here.
About the Author
Shane Gibson is an international speaker, sales trainer, and author on social media marketing, social selling and sales performance. He has spoken to over 100,000 people on stages in North America, Southern Africa, India, Dubai, Malaysia and South America. Shane Gibson is #5 on the Forbes.com list of the Top 30 Social Sales People in the World.
Shane’s books include Sociable! How Social Media is Turning Sales and Marketing Upside Down. Closing Bigger the Field Guide to Closing Bigger Deals and Guerrilla Social Media Marketing, co-authored with Jay Conrad Levinson.
Disclaimer: The views and opinions expressed in this article are strictly those of the author. CPSA does not endorse any of the companies, products and services mentioned within this article.