What is it? Blab like Twitter is a free social communications platform. It’s like Periscope but for groups of people. 2-4 people can launch a discussion spontaneously or schedule it in advance. Essentially tools like Periscope or Meerkat are one-to- all where this is a one-to- one or four person dialogue being witnessed by many. This conversation is then essentially broadcasted to your network on Blab.im plus the other major social networks with one click. It has a viral or community focused component that can quickly help spread your message and show beyond your immediate personal network or client base.
How do you use it to hack your sales?
Showcase your expertise: You can use Blab to host several senior execs or experts from your company that may be geographically dispersed and share value added advice and insights with your customers and prospects. Blab allows you to record the conversation so you can re-purpose the content as a marketing or lead nurturing content.
Celebrate your client successes: One great way to generate business and trust is social proof. A SaaS provider may decide to do a Blab with two or three of their top customers who are having success using their software. The client gets recognition and their audience gets social proof that their solution works. They also get to hear valuable “how-to” insights from users of your product. This again can be repurposed for sales and marketing content. The other bonus is your client feels recognized and that deepens the relationship with your key accounts that are on the Blab call with you.
There are dozens of other options such as covering current events or conferences, unboxing products, recruiting staff or agents or even hosting a town-hall type meeting.
Tip: Offer the recording to the audience in exchange for an email address via a landing page or subscription option. This done right can help capture more leads and customer insights. Another way to do this is to ask everyone to fill-out a post-event online evaluation to rate the event and give feedback on future content or questions they want to be answered. This data can be invaluable for profiling and qualifying prospects and existing client needs.
This sales hack is an excerpt from Shane Gibson's new ebook "12 Apps and Hacks for Sales and Social Selling". Download his ebook, audio book and slides here.
About the Author
Shane Gibson is an international speaker, sales trainer, and author on social media marketing, social selling and sales performance. He has spoken to over 100,000 people on stages in North America, Southern Africa, India, Dubai, Malaysia and South America. Shane Gibson is #5 on the Forbes.com list of the Top 30 Social Sales People in the World.
Shane’s books include Sociable! How Social Media is Turning Sales and Marketing Upside Down. Closing Bigger the Field Guide to Closing Bigger Deals and Guerrilla Social Media Marketing, co-authored with Jay Conrad Levinson.
Disclaimer: The views and opinions expressed in this article are strictly those of the author. CPSA does not endorse any of the companies, products and services mentioned within this article.