What is it? Click Funnels and Unbounce are two tools I am familiar with. There are many others but I can with confidence endorse these two. Click Funnels and Unbounce both can be used to build online landing pages designed for conversions. “Conversion” often refers to an event where a potential customer gives us their contact details, books an appointment, signs up for a webinar or product demo or, of course, makes an online purchase.
Unbounce or Click Funnels are in essence your online sales funnel building tools. Most marketing departments understand the need for online landing pages and sales funnels when running ad campaigns yet most sales people don’t have personal landing pages to send customers or prospects to. The email signature of most sales people typically has a company URL embedded directing all customers and prospects to the front page of the company website where the customer is asked to choose between 10-20 links and buttons, most get lost, lose concentration or abandon the site quickly.
How do you use it to hack your sales?
Build a unique landing page for each major product or service you sell, that landing page should be designed to capture the contact details of a prospect or get someone to take the next step in the sales process with you. Sending someone to a typical page on your website to look at a specific product or service usually means they will click a link and land somewhere that along with the one thing you want them to read they are also given 10 or more links to click unrelated to that step in the sales process.
You want your prospect to request a product demo, but instead, they click the “About Us” section, read up on your CEO, look them up on LinkedIn and then decide to read some un related articles on LinkedIn and, of course, forget all about your email and the link they clicked 10 web pages ago.
Unbounce did an A/B test where they tested two landing pages for an e-book download; the first one had a submission form you need to fill out in order to get access to the e-book plus nine more links on the page to various sections of their site and resources. The second landing page had the same submission form BUT had all other links and navigation options removed.
The page with only one option had a 31% increase in e-book downloads compared to the one with the additional links and navigation.
This sales hack is an excerpt from Shane Gibson's new ebook "12 Apps and Hacks for Sales and Social Selling". Download his ebook, audio book and slides here.
About the Author
Shane Gibson is an international speaker, sales trainer, and author on social media marketing, social selling and sales performance. He has spoken to over 100,000 people on stages in North America, Southern Africa, India, Dubai, Malaysia and South America. Shane Gibson is #5 on the Forbes.com list of the Top 30 Social Sales People in the World.
Shane’s books include Sociable! How Social Media is Turning Sales and Marketing Upside Down. Closing Bigger the Field Guide to Closing Bigger Deals and Guerrilla Social Media Marketing, co-authored with Jay Conrad Levinson.
Disclaimer: The views and opinions expressed in this article are strictly those of the author. CPSA does not endorse any of the companies, products and services mentioned within this article.