What is it? Camtasia (for PC’s) and Screenflow (for Mac) are both screen recording and editing software. They will capture anything that happens on screen as well as record video and audio from your computer. These tools can be used to build software demos, record a Power Point presentation or webinar and mix multiple video files and images together to produce a dynamic high-quality video presentation.
How do you use it to hack your sales?
I personally use Screenflow to record both client web meetings and webinars I deliver, these are archived, and I use them both as a client record and resource that I can share with clients, staff and partners. Many times multiple people will have the same questions over time, I can present the answer once in the form of a video tutorial recorded through Screenflow and then post it to my site and/or YouTube and Facebook video channels.
Instead of sitting on the phone or even sending a response via text email to the same question I get all the time, I send the answer to many frequently asked questions via video. My clients love it because they can re-watch them as many times as they need to and share it with their team, and I love it because it saves me so much time on a weekly basis.
You can also use a screencast/recording to do a page-by-page walk-through of a presentation, proposal or project plan. This has proven to be very useful when I found myself unable to present to key decision makers. Using rich media and not depending on a 3rd party person to present your proposal to their team greatly improves your chances of success.
If you work for a software company or have a complex website where you are often playing tech support with clients on the phone Screenflow and Camtasia can help save you hours and hours of time per week that you could use for selling. For any client question related to using your software or your site offer to record a quick video on how to do it and send through a link via email. They can follow you step-by-step visually as you give them instructions. The other benefit is you never have to answer that question again – just send them the link.
This sales hack is an excerpt from Shane Gibson's new ebook "12 Apps and Hacks for Sales and Social Selling". Download his ebook, audio book and slides here.
About the Author
Shane Gibson is an international speaker, sales trainer, and author on social media marketing, social selling and sales performance. He has spoken to over 100,000 people on stages in North America, Southern Africa, India, Dubai, Malaysia and South America. Shane Gibson is #5 on the Forbes.com list of the Top 30 Social Sales People in the World.
Shane’s books include Sociable! How Social Media is Turning Sales and Marketing Upside Down. Closing Bigger the Field Guide to Closing Bigger Deals and Guerrilla Social Media Marketing, co-authored with Jay Conrad Levinson.
Disclaimer: The views and opinions expressed in this article are strictly those of the author. CPSA does not endorse any of the companies, products and services mentioned within this article.