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Sales meetings are one of the best ways to communicate with your sales team. Unfortunately, oftentimes, sales management uses these meetings to communicate the wrong messages and defeat its ultimate purpose.

What is the ultimate purpose of a sales meeting? To drive results! Focusing on failures, or empty motivational speak will not accomplish that. Holding regular meetings and setting clear expectations and objectives through a pre-defined agenda that is sent out well in advance will ensure that meetings are results-focused and not a waste of time. Follow up a sales meeting with a brief email detailing key take-aways and accomplishments.

There are many seemingly small factors, aside from meeting content, which can influence how effective sales meetings are. Use this guide to help you identify whether your meetings contain characteristics of ineffective sales meetings and how you can improve your meetings to make them a worthwhile time investment for your reps and a results-driving force for your revenue.

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