Consider her statement that for “most of our history, children have started their internships when they were seven, not 27.”
Failure to Launch
Researchers now know that experience shapes the brain, and they are finding Millennials’ brains haven't been properly educated and trained.
Children today are very intelligent but because they have been raised by a generation of parents providing instant gratification for their every want and need, their correlation to life experience in the outside world isn't there. For example....
- They might have a lot of sexual education but still get pregnant.
- They might know all the driving rules but still get in accidents.
- They might know all about the chemical properties of food, but that doesn't help them
make a soufflé.
Children today can’t differentiate unexceptional from brilliant, because this generation has been raised to believe that as long as they do the work - they should get an A. Or got a trophy if they joined a team
The more we've taken vocational education out of schools, the more crippled teenagers have become as adults.
Mentorship, so common in human evolution, simply isn't being used to show these young minds the ropes.
When we take today’s youth and put them to work in retail we need to realize we need to introduce the training they missed as children to make them successful employees.
What Will It Take?
We need to show them the difference between unexceptional and brilliance and what it takes to stay there.
What we need to hire are children who are trainable and then reward their ability with
supervision that goes beyond simple task management.
If we call on them to multi-task, we need to train them to be excellent multi-taskers. Your training is only successful if you remember you have to train them in the basic skills they missed before you can train them on more advanced skills and - just as importantly - before they are left on their own.
Again, we have many intelligent young adults, but research is showing they haven’t had the right experiences to shape their brains for success as adults. That's up to us, now more than ever.
As long as retailers can give challenging real-life experiences with a degree of security that comes from engaged supervisors, we can give these young people a path to success, not just a part-time job.
Originally posted on retaildoc.com
About the Author
Since 1994 companies worldwide have turned to Bob Phibbs, the Retail Doctor®
for the proven expertisenecessary to grow their sales. An American retail expert, Phibbs has been engaged as a motivational speaker on retail, a luxury retail sales trainer, author, franchisor and customer service champion.
He is frequently called on to provide commentary on Marketing and Branding for MSNBC, FOX and others. His clients include some of the largest retail brands in the world including Bernina, Caesars Palace, Chopard, Hunter Douglas, Lego, Omega, Hearts on Fire, Husqvarna, Tommy Bahama, Vera Bradley and Yamaha.
Disclaimer: The views and opinions expressed in this article are strictly those of the author. CPSA does not endorse any of the companies, products and services mentioned within this article.