Advancing Sales, Accelerating Performance for 150 Years.

For as long as sales has existed in Canada, the Canadian Professional Sales Association (CPSA) has been there to support and transform the sales industry. Over the years we've introduced rigorous standards, ethical guidelines and certification programs to professionalize sales and set the bar for excellence.

Trusted by a community of 10,000 members, we continue to shape the future of sales with innovative, forward-thinking programs and exclusive benefits that advance the profession. This includes industry-backed training and ACCELERATE SALES, the epic sales conference, powered by CPSA.

As Canada's member-based, not-for-profit association dedicated to the advancement of sales, we support economic growth by helping individuals and businesses drive more effective sales. 

Become an Individual Member or Inquire About Membership for your Team 

CPSA FOUNDATION

Celebrating Tomorrow’s Sales Leaders

The CPSA Foundation is a registered charity that raises awareness of sales as a positive career choice for post-secondary students and recognizes and rewards tomorrow's sales leaders.

The Foundation’s programs, including The Sales Excellence Award for students, are funded through events and generous sponsorships. 

CPSA SALES INSTITUTE

Strengthening the Sales Profession

The CPSA Institute is an independent body that enhances the value and credibility of the sales profession through standards, a code of ethics, and professional designations.

For over 20 years, the Institute's Certified Sales Professional (CSP) designation has been the gold standard in sales, demonstrating advanced knowledge and skill and opening the door to better opportunities and higher earnings for motivated professionals.

Now, expanded certifications are setting new standards at every level. Developed with top employers and industry leaders, the Certified Sales Associate, updated Certified Sales Professional, and Certified Sales Leader are defining excellence for a new generation of ethical, professional salespeople.  

Certified professionals meet specific criteria related to work experience, education and testing, demonstrate key competencies, and abide by the Sales Institute Code of Ethics.

The CPSA Institute also accredits training and education providers who meet our high standards for courses that help sales professionals develop the skills and knowledge to succeed in a complex, competitive marketplace