CPSA About Us

Supporting the Success of Sales Professionals

The Canadian Professional Sales Association (CPSA) provides professional salespeople with the tools, support, training, and resources they need to succeed.  

Our 27,000+ members include senior executives, entrepreneurs, sales managers, sales representatives and sale agents. We help them reduce costs, increase efficiencies, develop themselves and their teams, and reach new heights in sales.

CPSA members enjoy exclusive benefits and discounts, top-notch sales and professional training, powerful tools and resources, and an active cross-country community of sales professionals.

“For over 140 years, the CPSA has been focused on informing, educating and empowering the professional sales community; a task we have never taken lightly. While we strive to uncover what matters most to our members and how we can best serve them today, tomorrow and into the future, one thing never changes: our commitment to supporting the sales profession in Canada.”
Peter J. Irwin, President & CEO, CPSA

Our Story

The CPSA began in 1874 as the Commercial Travellers Association (CTA) – a group of early salesmen who made their living trekking across the country by horse, wagon, rail and steamboat, taking wholesale orders.

In a spirit of “mutual support and betterment,” the CTA demanded the highest ethical and professional standards from its members. In return, it offered travel discounts, insurance benefits, lobbying, and community. Over the next 100 years, it expanded into education and professional development.

In 1991, the CTA became the Canadian Professional Sales Association (CPSA). 

Today, the CPSA’s sales training programs lead the field. Our Certified Sales Professional (CSP) designation is the North American standard for sales excellence. 

CPSA members continue to represent the best of the sales profession and enjoy travel, lifestyle, business, and other discounts. 

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"My membership has allowed me the resources to find the information I need to do my job, and do it well. The added bonus is the travel and other benefits."

Elizabeth, Member Since 2001