Who We Are

Supporting the Success of Sales Professionals

For as long as sales has existed in Canada, the Canadian Professional Sales Association (CPSA) has been there to support and advance sales professionals with tools, sales training, and resources that accelerate their success.

Over the years, we’ve transformed the sales industry, bringing in rigorous standards, ethical guidelines, and recognition programs that have professionalized sales and set the bar for excellence.

Today, we continue to shape the future of sales with innovative, forward-thinking programs that advance the profession and support sales professionals at every stage in achieving their goals.

Become A Member

Our 20,000+ members include senior executives, entrepreneurs, sales managers, sales representatives, sales training consultants and sale agents. We support them, and the broader sales community, in many ways including:


  • Competency-based training programs that set the gold standard and take sales professionals to the next level.

  • An industry-leading sales designation that recognizes sales professionals with the experience, knowledge, skill, and attitude to get top results. 

  • Actionable, on-demand resources that help members apply the latest ideas, innovations, and insights to accelerate their performance.

  • Educational and networking events that connect our sales community coast-to-coast, live and online.

  • Exclusive offers that save our members an average of $1500 a year.


We’re proud to lead the Canadian sales industry and to support sales professionals across the country in their success.

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Celebrating Tomorrow’s Sales Leaders

The CPSA Foundation is a registered charity that raises awareness of sales as a positive career choice for post-secondary students and recognizes and rewards tomorrow's sales leaders.

The Foundation’s programs, including The Sales Excellence Award for students, are funded through events and generous sponsorships. 


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Strengthening the Sales Profession

The CPSA Institute is an independent body that enhances the value and credibility of the sales profession through standards, a code of ethics, and professional designations.

For over 20 years, the Institute's Certified Sales Professional (CSP) designation has been the gold standard in sales, demonstrating advanced knowledge and skill and opening the door to better opportunities and higher earnings for motivated professionals.

Now, expanded certifications are setting new standards at every level. Developed with top employers and industry leaders, the Certified Sales Associate, updated Certified Sales Professional, and Certified Sales Leader are defining excellence for a new generation of ethical, professional salespeople.  

Certified professionals meet specific criteria related to work experience, education and testing, demonstrate key competencies, and abide by the Sales Institute Code of Ethics.

The CPSA Institute also accredits training and education providers who meet our high standards for courses that help sales professionals develop the skills and knowledge to succeed in a complex, competitive marketplace

"My membership has allowed me the resources to find the information I need to do my job, and do it well. The added bonus is the travel and other benefits."

Elizabeth, Member Since 2001

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