CPSA and JTX Inc. Announce a New Accredited Partnership

TORONTO, Canada (August 16, 2021) The Canadian Professional Sales Association (CPSA) and JTX Inc. today announced a new accredited partnership. Graduates of JTX’s STRIDE Sales Program will now earn credit toward CPSA’s professional sales designations. The new partnership will focus on promoting the sales profession in Canada and supporting sales professionals as they build the knowledge and skills Canadian businesses need to succeed in today’s marketplace. 

JTX has successfully helped many companies in various industries measurably improve their sales execution and performance. Leveraging their Salesforce Intelligence Program which is composed of unique sales capability assessment tools and a proven sales training methodology, JTX helps sales teams improve sales performance and sales leaders coach more effectively.

“Helping companies succeed and improve their sales performance is a joint vision and goal for the CPSA and JTX. This as an opportunity to help more companies by leveraging our combined strengths and help drive economic growth” said Amato De Civita, President, JTX Inc. 

Business leaders across Canada have made it clear that there is a talent shortage at all levels of the sales career path. As part of their mission to close the sales skills gap, the CPSA consulted employers to create a Sales Competency Framework, a national set of skills required for success in sales. The CPSA works to develop partnerships with high quality education partners best positioned to teach these skills and accredit their programs. 

Said Nicholas Crowe, CPSA’s Vice-President of Learning Solutions, “JTX’s approach to helping sales organizations is fully aligned with the CPSA competency framework and delivers the skills employers are demanding in this new selling environment. We’re excited to partner with a leading sales educator like JTX and the experience that their team brings to the marketplace.” 

For more information on JTX and CPSA, visit jtx.ca and cpsa.com


About JTX Inc. 

JTX was founded in 2010 by business professionals determined to make an impact in the positive transformation of people and organizations.


At JTX we are more than consultants. We work alongside our clients to increase sales effectiveness and achieve a significant competitive advantage through the alignment of their sales vision and methodologies with their big picture business objectives.


As accomplished senior executives possessing both strategic and operational expertise and a thorough understanding of business success drivers – we are able to create and implement focused, practical, and sustainable solutions that deliver outstanding results.


About the Canadian Professional Sales Association

As the advocate for excellence in sales, the CPSA invests resources in programming, curriculum development and professional designations to help individuals and companies become more successful through more effective sales. We connect employers with employees, business with academia and the private sector with government to advance the sales profession and improve Canadian competitiveness.

The CPSA’s 20,000+ members benefit from learning resources, community building events and exclusive cost-savings benefits.

CPSA. Advancing Sales. Accelerating Performance.
Need to get in touch with us?
Toll free number
1 888 267 2772
Membership Access
Sign in or join us to unlock over 3,000 tools, resources and more!