CPSA Appoints Donna Johnston as Director of Sales and Key Accounts

December 11, 2023 - Toronto, ON – Nancy Tudorache, Executive Director of the Canadian Professional Sales Association (CPSA), is delighted to announce the appointment of Donna Johnston as Director of Sales and Key Accounts.  Serving among the association’s leadership, Donna will manage the CPSA sales team and actively contribute to revenue growth.

Donna brings an impressive track record as a top-producing sales professional. She has a proven ability to excel within complex sales cycles and engage with C-level decision-makers.  Her extensive experience, particularly in her role as a top performing Senior Enterprise Sales Executive at the Corporate Finance Institute (CFI), showcases her dedication and success in netting new large enterprise accounts.

Her expertise further includes roles at U.S. Bank, Amex Bank of Canada and Scotiabank, where she excelled in sales and relationship management in corporate payment solutions.  Her efforts contributed significantly to the acquisition, management and revenue growth of large-market accounts.

Prior roles at Fleetcor and Hogg Robinson Group, and her most recent role at Maximizer, reflect Donna’s commitment to driving results and building meaningful client relationships.  Her strategic mindset and experience in presenting to C-suite executives align perfectly with CPSA's goal to elevate corporate account potential.  Donna believes in mentorship-leadership and will guide CPSA’s sales team and their efforts towards excellence.

“I am thrilled to be joining CPSA's leadership team as Director of Sales & Key Accounts. I feel honoured to work alongside such a talented group of professionals and am excited about the opportunities and challenges that lie ahead.  December 11th will mark a new beginning for me, where I am eager to contribute towards CPSA's growth and future success.”

For more information about CPSA and its mission to advance the sales industry, please visit


About the Canadian Professional Sales Association

As the advocate for excellence in sales, the CPSA provides programming, curriculum and professional designations to help individuals and companies become more successful through more effective sales. We connect employers with employees, business with academia and the private sector with government to advance the sales profession and improve Canadian competitiveness.

The CPSA’s 10,000+ members benefit from learning resources, community building events and exclusive cost-savings benefits.

CPSA. Advancing Sales. Accelerating Performance.

Media Contact

Ashley Tompkins

Director, Brand, Community & Partnerships

Canadian Professional Sales Association



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