CPSA partners with HEC Montréal’s Sales Institute and Executive Education

Partnership to Jointly Promote Sales as a Career of Choice Through Accreditation of Curriculum and Path to Certification for Sales Professionals at Every Career Stage

Tuesday May 1, 2018 - Canadian Professional Sales Association (CPSA) partners with HEC Montréal’s Sales Institutes and Executive Education announcing a 5 year partnership to advance French sales education in Quebec for undergraduate and graduate students and executives.  Bringing together Canada’s national association for sales professionals with Quebec’s leading business school and its dedicated Sales Institute will raise the profile of sales as a career path for new graduates, improve the skillset of new graduates and existing sales professionals through education and allow sales professionals to pursue professional recognition through CPSA’s graduated certification framework.

CPSA offers designations for every step of a sales career, developed in partnership with top employers and industry leaders who understand the skills needed to succeed in sales.  Graduated certification prepares salespeople to achieve more and advance faster:
  • Certified Sales Associates (CSA) demonstrate a solid foundation for success in their first sales roles
  • Certified Sales Professionals (CSP) set the gold standard in the industry with at least 4 years of experience on larger, strategic accounts
  • Certified Sales Leaders (CSL) are committed to developing themselves and their teams, and positioned to take their entire organization to the next level

  • As the national association for the sales profession in Canada, CPSA aligns with leading business schools to advance the profession.  Our partnership with HEC Montréal’s Sales Institute gives us new opportunities to build awareness and member value in Quebec – through better access to high quality sales education and a path to professional recognition through certification” says Peter Irwin, CEO of CPSA.

    Jean-Luc Geha, guest Professor and Director of HEC Montréal’s Sales Institute, concurs “At HEC Montréal we understand that no business can grow without a good sales strategy and a team of skilled sales people. That's why we have created a Centre of Excellence in sales at HEC Montréal that will be the reference for education, knowledge transfer and research in Quebec and across Canada.  We seek to provide to our undergraduate, post graduate and executive education students the best possible training in this field and our partnership with CPSA will complete these courses with a sales certification confirming they are best in class”.

    As a kick off to the partnership, CPSA is one of the sponsors of HEC Montréal’s Sales Institute upcoming Symposium en Strategie de vente.  The half day program to be held Thursday, May 17, will answer the question “Are we in the post-millenial era for sales?”.  Keynote speaker Mike Ahearne, Ph. D., Indiana University has significant impact through his bestselling textbook “Selling Today:  Partnering to Create Customer Value” and as Research Director of the Sales Excellence Institute.  The event is open to the public.  CPSA members enjoy a $40 discount when purchasing tickets here with discount code R@CPSA.

    About CPSA

    For sales professionals, team leaders and organizations across the country, Canadian Professional Sales Association (CPSA) is your partner in building knowledge and skills to improve sales performance.  

    As the advocate for excellence in sales, we invest resources in programming and curriculum development to help individuals and companies become more successful through more effective sales.

    Our 20,000+ members benefit from learning resources, community building events and exclusive benefits.  Professional sales training and Canada’s authoritative sales certification program provide the development and recognition opportunities employees desire and employers demand at every career stage.

    We connect employers with employees, business with academia and the private sector with government to advance the sales profession and improve Canadian competitiveness.

    CPSA: Advancing Sales. Accelerating Performance.  (www.cpsa.com)

    Media contacts:


    Jacqueline Baptist

    Vice President, Marketing


    416 408 4667

    HEC Montréal

    Marie-Pierre Hamel

    Media Relations Advisors


    514 340-7320

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