Canadian Professional Sales Association Partners with RAIN Group to Develop Top Sales Talent in Canada

Global, award-winning sales training company to offer education program toward the Certified Sales Professional (CSP) designation


FRAMINGHAM, Mass. (June 22, 2018) - RAIN Group, a global sales training and performance improvement company, and the Canadian Professional Sales Association (CPSA), an organization providing 20,000-plus sales professionals with the designations, training, tools, and resources needed to excel, announced its partnership to further develop the Canadian sales talent pool.  

RAIN Group is the first CPSA accredited partner approved to offer educational programs toward the Certified Sales Professional (CSP) designation. The first accredited program, RAIN Sales Negotiation, teaches sellers how to lead masterful sales negotiations that keep margins, profitability, and customer satisfaction high.  

“This is an incredible opportunity to partner with the leading professional sales association in Canada to advance the sales profession. CPSA is focused on building knowledge and skills to improve sales performance and this aligns well with our mission of unleashing sales potential,” explained Mike Schultz, president at RAIN Group. “We’re bringing global experience, best practices, and combining it with a focused approach. It’s a big win for both organizations.”

CPSA offers professional designations for every step of a sales career, developed in partnership with top employers and industry leaders who understand the skills needed to succeed in sales. The CSP designation represents the gold standard of professionalism in the industry, with a deep commitment to the highest levels of sales excellence on large, strategic accounts.

“Sales roles continue to be amongst the most difficult jobs to fill in Canada and we’re working to close this gap by partnering with the highest quality sales educators. Through a process of industry consultations, Canadian employers outlined the sales skills they require for success. CPSA is now acknowledging educators who are best equipped to deliver those skills,” explained Peter Irwin, CEO of CPSA. “RAIN Group is the perfect fit and we are confident that they will not only help fill the skills gap, but also assist sales professionals in achieving their CSP designation.”

About RAIN Group
Founded in 2002, RAIN Group is a global sales training and performance improvement company that has helped hundreds of thousands of salespeople, managers, and professionals in more than 73 countries significantly increase their sales results. Headquartered in the greater Boston area, global office locations include Bogotá, Geneva, Johannesburg, London, Mumbai, Sydney, and Toronto. To learn more about RAIN Group and the client results they’ve achieved, visit Follow RAIN Group on Twitter and LinkedIn. The Canadian office is located in Toronto and can be reached at 416-992-3284.

About CPSA
For sales professionals, team leaders and organizations across the country, Canadian Professional Sales Association (CPSA) is your partner in building knowledge and skills to improve sales performance.  

As the advocate for excellence in sales, we invest resources in programming, curriculum development and professional designations to help individuals and companies become more successful through more effective sales.

Our 20,000+ members benefit from learning resources, community building events and exclusive benefits.  Professional sales training and Canada’s standards-based designation program provide the development and recognition opportunities employees desire and employers demand at every career stage.

We connect employers with employees, business with academia and the private sector with government to advance the sales profession and improve Canadian competitiveness.

CPSA:  Advancing Sales. Accelerating Performance. 

Media Contacts:


Jacqueline Baptist
Vice President, Marketing
416 408 4667

RAIN Group

Aly Jamison
Public Relations & Marketing Communications
(508) 405-043

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