Executive Director Update - Q1 2024

March 7, 2024 - Toronto, ON - 2024 marks an incredible milestone for CPSA.  This year, we proudly celebrate our 150th anniversary, a testament to our enduring commitment to supporting and advancing sales professionals across Canada.  Since 1874, CPSA has been at the forefront, shaping the sales industry with rigorous standards, ethical guidelines, and industry-recognized designations and training programs. 

CPSA traces its roots back to 1874 when a group of industrious sales professionals founded the Commercial Travellers Association of Canada (CTAC). Their objective was to support the moral, intellectual, and financial advancement of their members, and over the years, their initiatives evolved into the benefits our members enjoy today. In 1991, CTAC became CPSA, ushering in a new era truly focused on sales professionals; their development, tools & resources, matched by a set of leading sales standards.

Today, we proudly represent nearly 10,000 members as the unified voice of the sales profession, offering a robust suite of professional development opportunities, skills advancement programs, and member-based benefits.

But in 2024, we're not just celebrating our past achievements; we're introducing exciting new initiatives and benefits that will elevate your experience with CPSA and propel us into the future.

Here's a sneak peek at some of the exciting enhancements and opportunities coming your way in 2024:

1. CPSA Digital-Wallet Member Cards:  Embracing sustainability, we're introducing digital wallet member cards, providing you with convenient access to your benefits anytime, anywhere.

2. New Member Benefits:  Enjoy unlimited access to online self-guided courses, exclusive webinars, the sales assessment tool, and more travel and savings partners.

3. >>>ACCELERATE SALES, the Epic Sales Conference, powered by CPSA:  Join us in Toronto on September 26 & 27, 2024, for our inaugural National Sales Conference.  This groundbreaking event will bring together the nation's top sales talent for an immersive experience of innovation, inspiration, and networking.  Mark your Calendars NOW: September 26 & 27, 2024, as we will unveil conference details in the coming weeks for this MUST-ATTEND sales conference of epic proportions!

As you can see, there's so much in store for CPSA during this celebratory year.  As your trusted member-based, not-for-profit association dedicated to advancing sales—the backbone of our Canadian economy—we invite you to be part of this exciting chapter.

Together, let's celebrate 150 years of shaping success and embrace a future where CPSA and our National Conference set the standard for driving sales excellence in Canada.

I'll keep you updated on CPSA's transformation through regular communications and welcome your thoughts and feedback as we shape the next 150 years together.

-Nancy Tudorache, Executive Director, CPSA

About the Canadian Professional Sales Association

Celebrating 150 years as the advocate for excellence in sales, the CPSA provides programming, curriculum and professional designations to help individuals and companies become more successful through more effective sales. We connect employers with employees, business with academia and the private sector with government to advance the sales profession and improve Canadian competitiveness.

The CPSA’s 10,000+ members benefit from learning resources, community building events and exclusive cost-savings benefits.

CPSA. Advancing Sales. Accelerating Performance.

Media Contact

Ashley Tompkins

Director, Brand, Community & Partnerships

Canadian Professional Sales Association



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