Sandler Training and the CPSA Announce New Accredited Partnership

TORONTO, Canada (June 03, 2019) - Sandler Training Canada and the Canadian Professional Sales Association (CPSA) today announced a new partnership to provide accredited courses toward CPSA professional designations, collaboratively focused on promoting the sales profession in Canada and supporting sales professionals as they build the knowledge and skills Canadian businesses desperately need.

Soon, graduates of the Sander Sales Foundations, Sandler Sales Mastery, Sandler Enterprise Selling, and Sandler Sales Management offered by participating franchisees across Canada, will earn credit toward CPSA’s professional sales designations.

Sandler Training is the World’s leading Sales Training Organization with 250 training centers in 27 countries, including 21 locations across Canada. Sandler Training brings a highly successful approach to their clients that reinforces a systematic approach to the behaviors, attitudes and techniques that are necessary to move companies to the next level and beyond. Globally, Sander Training provides more than 475,000 training hours per year to thousands of clients and their training methodologies have been repeatedly proven through client success.

“Sandler Training Canada is very pleased to begin this relationship with the CPSA. We share common goals to promote the Sales Profession in Canada and to support professionals in their efforts to build sales knowledge and skills. It is our belief that the experience of Sandler Trainers can add value to present and future members of the CPSA and we look forward to working with the CSPA to show the value of membership to our clients” said Keith Bruch, President of Sandler Training Canada.

The CPSA has heard loud and clear from sales leaders across the country that Canada has a sales talent shortage at all levels of the sales career path and national organizations struggle with different levels of sales competency in different regions. The CPSA has consulted employers to identify the national set of skills required for success in sales and is now working to identify the highest quality education partners best positioned to close the sales skills gap in Canada.

“We’re excited to partner with a globally recognized sales educator like Sandler Training” said Richard Louttet, CPSA’s Vice-President of Certification and Education. “Sandler Training is positioned to make a significant impact in closing the sales talent gap in Canada. Their diverse offering of high-quality programming and their national reach make them a natural partner on this journey as we work to solve the sales talent shortage problem for Canadian companies.”

For more information on Sandler Training Canada and CPSA, visit and

About Sandler Training Canada

The Sandler Training Canada head office is located in Winnipeg, MB, managing the Sandler Training Canada network that includes 21 locations that span from British Columbia to Newfoundland. The Sandler sales methodology fosters an attitude of leadership, rather than just emphasizing technique. Reinforcement training facilitates the development of new and empowering behaviors, attitudes, and sales skills, mapping a unique road map to lasting success.

Media Contact

Keith Bruch, President

Sandler Training Canada


About CPSA

For sales professionals, team leaders and organizations across the country, Canadian Professional Sales Association (CPSA) is your partner in building knowledge and skills to improve sales performance. As the advocate for excellence in sales, the CPSA invests resources in programming, curriculum development and professional designations to help individuals and companies become more successful through more effective sales. Our 20,000+ members benefit from learning resources, community building events and exclusive benefits.  The CPSA standards-based designation program provide the development and recognition opportunities employees desire and employers demand at every career stage.

Media Contact:

Ashley Tompkins, Brand & Communications Manager



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