TELUS Sales Academy Accredited by CPSA as First Canadian Sales Organization to Award Professional Designations to Sales Professionals

TELUS Business Solutions Sales Team Members Will Be Eligible to Earn Their Certified Sales Associate (CSA) Designation Upon Completion of the Company’s Foundation Level Curriculum

TORONTO, Canada (October 18, 2018) - TELUS Business Solutions and the Canadian Professional Sales Association announced today that TELUS is the first Canadian company to be able to award professional sales designations to successful internal candidates of their TELUS Sales Academy.  Upon completion of the Foundation Level curriculum, maintaining a required level of sales performance over 12 months in role and having been approved by an internal certification board, candidates will be ready to complete the CSA exam and earn their professional designation administered by CPSA, the national industry association for sales.

TELUS’ aspiration is to become a Premier Sales Organization.  To attract, retain and develop the most qualified business to business sales team, TELUS introduced sales enablement tools and created the TELUS Sales Academy, an innovative multi-year training and career development programme designed to facilitate the adoption of industry best practices and sales competencies with just-in-time learning.

CPSA has awarded TELUS the right to grant professional development credits to its sales team members, which, when combined, fulfill the CPSA’s requirements for its CSA designation in sales.  The CSA designation was created with industry consultation to acknowledge early stage sales professionals with six months of verified client-facing sales experience and 35 hours of recognized professional development in skill areas from the Sales Professional Competency Framework , such as prospecting, business acumen, sales process technology, and relationship development.

“TELUS is the first organisation in Canada to make this kind of investment in its people through an internal training and development programme accredited by the CPSA.  Becoming a CSA-designated professional reminds our clients – and future clients – of our team members’ superior ability to create meaningful and successful partnerships and their commitment to putting our customers first in an ethical and transparent manner” said Danny Serraglio, Vice-President Sales, TELUS Business Solutions for Eastern Canada.

 Richard Louttet, Vice President Education and Certification of CPSA said “Finding and retaining qualified sales people continues to stifle the growth plans of Canadian businesses.  TELUS has demonstrated its leadership in sales excellence and commitment to the personal and professional development of its sales people through its accreditation of a foundational training programme.  By earning a CSA designation, TELUS employees will demonstrate to their customers, peers and leaders that they are committed to sales performance and hold themselves to the highest professional standards.  We applaud TELUS for their leadership and are seeing other employers follow suit as professional designations in sales are growing to become the industry hiring and development standard”.

About the Canadian Professional Sales Association

For sales professionals, team leaders and organizations across the country, Canadian Professional Sales Association (CPSA) is your partner in building knowledge and skills to improve sales performance.

As the advocate for excellence in sales, we invest resources in programming, curriculum development and professional designations to help individuals and companies become more successful through more effective sales.

Our 20,000+ members benefit from learning resources, community building events and exclusive benefits.  Professional sales training and Canada’s standards-based designation program provide the development and recognition opportunities employees desire and employers demand at every career stage.

We connect employers with employees, business with academia and the private sector with government to advance the sales profession and improve Canadian competitiveness.

CPSA:  Advancing Sales. Accelerating Performance.

Media Contact:

Jacqueline Baptist, Vice President, Marketing

Canadian Professional Sales Association

416 408 4667

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