Practical, Hands-on Program from Teneo Results Putting Sales Professionals on a Pathway Toward Designation as Certified Sales Associates (CSA)

TORONTO, Canada (November 12, 2018) - Teneo Results, a North America-based sales performance training company and the Canadian Professional Sales Association (CPSA) announce that they have elevated their 10+ year relationship to an accredited partnership, emphasising their common focus on raising the bar for sales professionalism and making sales a respected career of choice. Teneo now offers the CPSA-accredited sales training program “Purposeful Sales Strategies” (PSS), an engaging and robust training program delivered through a two-day in-person session featuring customizable micro-learning tools and scenario-based role play, six months of group coaching calls, a practicum with selling scenario, and sales playbook. Graduates of the PSS program are prepared to write the CSA Professional Designation exam from the CPSA.

Lisa Leitch, Teneo President and Chief Sales Officer, says, “We are very excited about this new level of partnership. The CPSA sales professional competency framework with designation pathways for every level of a salesperson’s career, provide more opportunities for sales professionals and their leaders to excel at sales performance, and to create a stronger sales profession that is respected by customers. Many of the corporate sales teams we work with have already embraced the standards of sales designations and excellence, as they see the direct correlation between attainment of the professional designation and higher performing sales teams who are increasing their sales results.” These clients include Bosch, JELD-WEN Windows & Doors, Alexandria Moulding and CanWel Building Materials, who have all invested in training and a pathway to CPSA designation for their sales force.

According to Peter Irwin, President and CEO of CPSA, “We’re pleased to be strengthening our relationship with Teneo Results and their team of expert trainers and coaches. Teneo gets into the trenches with sales professionals – customizing programs to make them applicable to their specific needs. Participants walk away being able to connect the dots between the sales skills they’ve learned and their customers’ success the very next day. Our independent stamp of approval is assurance that the PSS program provides a strong pathway to essential sales skills and professional competency.”

About Teneo Results

Established in 2003, Teneo Results has trained thousands of corporate B2B sales professionals at more than 250 companies across North America. Teneo Results works with sales teams and their leaders from 3 months to 3+ years, to sell with purpose, get results, and earn professional sales designations.

Teneo is the Latin word meaning to know, to understand and to master. Teneo will train you to know the sales strategies, skills and competencies. You’ll then understand and integrate the tools and sales processes by connecting the dots of practical application to serving your customers as a high-performing professional. You’ll reach the triumphant moment when you have mastered the professional sales competencies by completing your Professional Sales Designation.

Teneo works with a wide range of industries, delivering training to all customer-facing departments across an organization. These industries include transportation, dental, financial, home building & building materials, agriculture, and manufacturing that selling through direct & distribution sales channels.

For more information on Teneo and their Purposeful Sales Strategies program visit: teneoresults.com

Media Contact:

Lisa Leitch, CSP2, CSL, President & Sales Strategist

Teneo Results


519 863 3975

About the Canadian Professional Sales Association

For sales professionals, team leaders and organizations across the country, Canadian Professional Sales Association (CPSA) is your partner in building knowledge and skills to improve sales performance.

As the advocate for excellence in sales, we invest resources in programming, curriculum development and professional designations to help individuals and companies become more successful through more effective sales.

Our 20,000+ members benefit from learning resources, community building events and exclusive benefits. Professional sales training and Canada’s standards-based designation program provide the development and recognition opportunities employees desire and employers demand at every career stage.

We connect employers with employees, business with academia and the private sector with government to advance the sales profession and improve Canadian competitiveness.

CPSA: Advancing Sales. Accelerating Performance.


Media Contact:

Jacqueline Baptist, Vice President, Marketing

Canadian Professional Sales Association


416 408 4667

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