The Canadian Professional Sales Association (CPSA) is excited to announce a new partnership with Cape Breton University (CBU). This partnership recognizes that the business knowledge and core skills taught by CBU’s Bachelor of Business Administration (BBA) program are aligned with the CPSA’s Sales Professional Competency Framework.
The BBA program at CBU not only focuses on providing students with a solid foundation of business skills, but also gives students the ability to diversify their education with multiple areas of study. With courses in subjects such marketing, supply chain management and finance, students will graduate with the ability to analyze a business situation and identify alternative responses to any difficulties, allowing them to achieve success in any industry as an employee or owner. Students in the BBA program are now also provided with the pre-requisite education needed to obtain the CPSA Institute Sales Certificate and to pursue their Certified Sales Associate (CSA) designation, giving them a competitive edge when beginning a career in sales.
CPSA Institute Accredited Partners are industry leaders and top sales training companies that deliver results-driven information and insights that will position students to succeed, now and in the future. Accreditation is assurance that students are receiving rigorous, standards-based training that help them develop the skills and knowledge needed to excel in a complex, competitive marketplace.
About Cape Breton University
Cape Breton University is home to nearly 7,000 students from more than 70 countries around the world. Committed to the future of Cape Breton Island, CBU aims to push the boundaries of innovation and thought leadership to create a global academic experience and build a sustainable future for the island. CBU offers a comprehensive set of liberal arts, science, business, health, and professional programs that provide students with the advantage of outstanding experiential learning and undergraduate research opportunities in a supportive academic environment.
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About the Canadian Professional Sales Association
As the advocate for excellence in sales, the CPSA invests resources in programming, curriculum development and professional designations to help individuals and companies become more successful through more effective sales. We connect employers with employees, business with academia and the private sector with government to advance the sales profession and improve Canadian competitiveness.
The CPSA’s 20,000+ members benefit from learning resources, community building events and exclusive cost-savings benefits.
CPSA. Advancing Sales. Accelerating Performance.