The Canadian Professional Sales Association Accredits Sheridan College Program

The CPSA is pleased to announce a partnership with The Pilon School of Business at Sheridan College. This partnership recognizes that the sales knowledge and skills delivered by Sheridan’s Bachelor of Business Administration – Marketing Management curriculum are aligned with the CPSA’s Sales Professional Competency Framework.  The CPSA Institute Sales Certificate validates readiness to handle the demands of a career in sales.  

The Bachelor of Business Administration – Marketing Management  is now fully accredited by the CPSA, providing 42-hours of pre-requisite education needed to obtain the CPSA Institute Sales Certificate and to pursue their Certified Sales Associate (CSA) designation. This program prepares graduates to develop and implement effective marketing, communications, and sales plans that are designed to achieve pre-defined, measurable objectives. Throughout their course of study, students engage in applied learning opportunities utilizing quantitative and qualitative tools to strategically market organizations, products, and services.

CPSA Institute Accredited Partners are industry leaders and top sales training companies that deliver results-driven information and insights that will position students to succeed, now and in the future. Accreditation is assurance that students are receiving rigorous, standards-based training that help them develop the skills and knowledge needed to excel in a complex, competitive marketplace. 

About Sheridan College and the Pilon School of Business

Founded in 1967, Sheridan is one of Ontario's leading postsecondary institutions, educating approximately 43,000 full- and part-time students every year from campuses in Brampton, Mississauga and Oakville. An award-winning institution, Sheridan attracts students from across Canada and more than 110 countries. As a trailblazer in unique arts, technology and health care programs, Sheridan has always been on the leading edge of innovation ensuring students learn job-ready, practical skills and develop the confidence, empathy and problem-solving savvy that allows them to push boundaries in an ever-changing world. Learn more at 

The Pilon School of Business
aims to build students resourcefulness, potential to innovate and practical skills with the goal of bringing their business career to life — whether that means landing a great job, making a product go viral or bringing a new solution to a persistent market problem. At the Pilon School of Business, students get the opportunity to collaborate with students from other Faculties — just like in the work world — and tackle real problems in novel ways. Learn more about The Pilon School of Business.


About the Canadian Professional Sales Association

As the advocate for excellence in sales, the CPSA invests resources in programming, curriculum development and professional designations to help individuals and companies become more successful through more effective sales. We connect employers with employees, business with academia and the private sector with government to advance the sales profession and improve Canadian competitiveness.

The CPSA’s 20,000+ members benefit from learning resources, community building events and exclusive cost-savings benefits.

CPSA. Advancing Sales. Accelerating Performance.
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