The Canadian Professional Sales Association and the Sobey School of Business’ Executive & Professional Development Division at Saint-Mary's University join forces to launch an Accredited Sales Program.  


For as long as sales has existed in Canada, the Canadian Professional Sales Association has been there to support and advance the professional sales community. Today, the CPSA is working with industry partners, educators, and the Government of Canada to ensure that Canadian businesses have access to the sales talent critically needed for growth given the current economic climate. 

“The CPSA is very excited to partner with the Sobey School of Business at such an important time for Canadian business,” said Nicholas Crowe, CPSA’s Vice-President of Learning Solutions. “With an ever-evolving new economic landscape in Canada as we emerge from the COVID-19 Pandemic, this sales program will provide the skills and tools that businesses needed to support sales initiatives that drive business growth and economic recovery.” 

About Saint-Mary's University  

Saint Mary’s University is one of Canada’s top primarily undergraduate universities known for its international collaborations, leadership in entrepreneurship, and research that benefits local and global communities. Our programs in Arts, Science, Graduate Studies and the Sobey School of Business are among Canada’s best and feature professors who are committed to the success of their students. Saint Mary’s provides our 6600 students with a place that fosters possibility, excellent research opportunities, and distinguished graduate and professional programs combined with a caring community. Nestled in the heart of Halifax, Nova Scotia, on Canada’s east coast, Saint Mary’s University is marked by iconic buildings, green spaces and fresh ocean air. The Saint Mary’s University community is committed to a prosperous future for the world—a World without limits.  

Starting in Winter 2022, the Sobey School of Business will be offering Sales for the Non-Sales Executives, a 6-week course geared towards developing fundamental sales skills and competencies to succeed in modern business environments. This course is proudly accredited by the CPSA and provides students with the full pre-requisite education that students require to pursue their Certified Sales Associate (CSA) designation. This course will build students’ consultative selling skills and provide them with the fundamental knowledge necessary for sales success. Learners will walk away with the skills to gather meaningful market and client intelligence, develop relationships across a broad spectrum of personas, and propose custom solutions that address the business challenges and goals of clients they work with across the entire organization.  Sales is not just for sales professionals any longer. 

“We are thrilled to launch this new partnership with the Canadian Professional Sales Association,” says Dr. Mohammad M. Rahaman, Associate Dean, Strategic Partnerships & Community Engagement, Sobey School of Business. “At the Sobey School, we recognize that the success of an enterprise ultimately resides on its earning power. This highly customized sales program will not only equip executives with state-of-the-art tools to enhance earnings of their companies, but also will give them the agility to quickly adapt to the fluidity of the post-pandemic business landscape. “ 

Interested in registering for this course or want to learn more? Click here.  



About the Canadian Professional Sales Association

As the advocate for excellence in sales, the CPSA invests resources in programming, curriculum development and professional designations to help individuals and companies become more successful through more effective sales. We connect employers with employees, business with academia and the private sector with government to advance the sales profession and improve Canadian competitiveness.

The CPSA’s 20,000+ members benefit from learning resources, community building events and exclusive cost-savings benefits.

CPSA. Advancing Sales. Accelerating Performance.
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