Sales Negotiation, offered by RAIN Group, a CPSA Accredited Partner


Buyers are savvier than ever, and always on the lookout for the best value. When it comes time to gain commitment, buyers will often seek to negotiate to get a better deal. Negotiation is crucial for them to achieve their goals and manage their resources, and it’s crucial for you to keep margins, profitability, and customer satisfaction high.

The RAIN Sales Negotiation training program teaches you the skills needed to reach the best win-win solutions for your company and your customers.


Key Learning Outcomes

  • Sell the value of your solutions and reduce price pushback
  • Lead masterful sales negotiations that lead to win-win solutions for you and your customers
  • Respond to objections in a way that moves the buyer closer to the close
  • Win against lower-priced competitors
  • Anticipate and address buyer objections before they come up
  • Avoid critical mistakes in the negotiation process that kill credibility and the sale
  • Deal with customers who are just trying to get concessions

Who Should Attend

  • Strategic account managers, sellers, seller-doers (e.g. professionals), leaders, marketers, and anyone who needs to learn to negotiate agreements and has a sales focus.

What do you get when you attend

  • This course provides partial pre-requisite education credit towards the Certified Sales Professionals (CSP) designation.

January 17, 18, 2019



Course Fee: $1,850 + taxes

Location: Toronto
Course Language: English
17/Jan/2019 09:00
18/Jan/2019 17:00