CPSA Webinar - Cracking the Buyer Code – What do they REALLY want from Sales Professionals?
Today’s demanding buyer doesn’t have time or respect for Sales Professionals. In this session, we are interviewing buyers who will share their insight on exactly what they like and don’t like about sales professional’s approaches & actions. They’ll share their perspective on price, value and building trust. You’ll learn what it takes to get a buyer’s attention, secure a meeting, earn their business and ultimately a long-term partnerships. A great session to get inside the buyer’s mindset as they reveal what it takes to earn their business.
• 4 States of the Consultative Culture – what state are you in?
• Insights from different buyers on how to provide more value in your meetings & become their trusted partner
• Other than price, what is most important to buyers
Your Webinar Host:
Lisa Leitch – Sales Strategist, Speaker & Coach
Lisa is driven by the mantra – Be Strategic Be Pro-active Be Brave – and has been successfully training and coaching sales leaders and their teams. With practical and effective tools, Lisa partners with sales leaders to transition their salespeople away from the standard “product & price” approach to have more purposeful business conversations with the ideal profitable buyers that drive results. Teneo has been a strategic partner with CPSA for over 10 years.