Free Workshop- Calgary: Developing Client Intelligence – Building Effective Prospect Lists
Developing Client Intelligence – Building Effective Prospect Lists is a 3-hour workshop where attendees will be provided the necessary knowledge and framework to understand the challenges and characteristics of the market. This foundation of developing client intelligence will be applied to help attendees identify potential clients, and construct lists of high potential clients to contact.
Join us on Thursday, April 2nd at 9am to gain the tools, approach analysis, and step by step methodology needed for implementing the proper framework across your target market.
You will learn how to:
• Segment the market based on clearly defined attributes that align to your organization
• Classify buyers by state of readiness and create modified approaches for each buyer state
• Identify client objectives and how to leverage this throughout the client acquisition process
• Improve buyer interaction by compiling and analyzing client intelligence
8:30am – 9:00am | Event Registration
9:00am – 12:00pm | Workshop
12:00pm – 12:30pm | Networking
Calgary Chamber of Commerce – Burns Building – RGO Room
600 - 237 8 Ave SE