Virtual Workshop: Writing Cold Prospecting Emails that Work

One of the most powerful skills you can acquire is email writing. After all, if you can write a cold prospecting, lead-follow-up, or meeting-getting email that gets just 20% better results, that can translate into a quota-busting sales performance. However, it isn't easy these days. Due to COVID-19, the dynamic has changed, and to write emails that work, you need a new set of rules.

In partnership with award-winning sales copywriter, Steve Slaunwhite, the CPSA is offering a three-part virtual workshop series that will teach you the most up-to-date techniques in crafting sales emails and digital pitches that get results.

This series of courses is designed to help sales professionals boost their writing skills, so they can prospect, persuade and sell more effectively.

In "Writing Cold Prospecting Emails that Work" you'll learn how to:

  • Use the "5 Ps model" to craft effective prospecting emails
  • Gain instant attention and interest of prospects, and get them replying with a yes. 
  • Utilize messaging options such as LinkedIn and other social media channels to connect and communicate

Date: Wednesday, November 18th
Duration: 2 hours
Time: 11am - 1pm EST
Non-Member: $129+ HST
CPSA Member: $109 +HST (must sign-in to access, member registration will show at bottom of page)


Headshot - Casual - High ResYour Workshop Facilitator: 
Steve Slaunwhite 

A former sales professional, Steve Slaunwhite is today North America's foremost copywriting expert. Through his consulting and writing services, and popular workshops and courses, he helps professionals write emails, ads, landing pages, sales pages and other content that get spectacular results.

Steve is the author of the classic book The Everything Guide To Writing Copy (Simon & Schuster) and winner of many prestigious awards, including AWAI's "Copywriter Of The Year". He teaches sales writing to sales teams across the country.

Steve is the author of The Everything Guide to Writing Copy (Simon & Schuster) and has taught his sales writing techniques to dozens of companies, including Intuit, Scheduling Institute, ACAMS, Codan Law, and Osgoode Hall PD. His insights have been featured in such major media as Toronto Star, Direct Marketing News, New York Post, and The Wall Street Journal. You can find out more about Steve at:

18/Nov/2020 11:00
18/Nov/2020 13:00
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