Virtual Training Session: Build your Value Stack- How to Effectively Present your Value to Buyers
A core element of success in B2B sales is having a steady flow of viable opportunities in your pipeline, leading to you consistently planning, engaging, converting, and generally executing your sale in a way that allows you to predictably exceed quotas.
In this virtual training session, you’ll learn how to understand the buyer’s state of readiness, including related impacting factors shaped by their role in an organization, and the buyer’s market view/bias.
You’ll also explore what a clear, executable definition of value should look like and how that facilitates communication and engagement by all buyers, regardless of current state or profile.
Join this live session and learn how to apply your new knowledge of market segments and buyers’ states of readiness through a lens of value.
All attendees will receive CSA/CSP credit hours towards their designations.
This Training Session is for CPSA Members only. Please log-in to register.
Date: Wednesday March 31, 2021
Time: 11:00am – 12:00pm EST
(Not a member? Click here to sign-up for a FREE trial membership to gain access to Virtual Training)
Shawna Quigley, CSL
• Executive and sales coach, experienced trainer and high performing sales leader
• 25 years sales management and strategic accounts experience in the Consumer-Packaged Goods (CPG) industry