Virtual Workshop: Writing Follow-up Emails That Get Meetings and Sales
Once you've made initial contact with a new prospect, how do you move them through the sales process to get a meeting and then a sale? Effective follow-up is key.
In partnership with award-winning sales copywriter, Steve Slaunwhite, the CPSA is offering a three-part virtual workshop series that will teach you the most up-to-date techniques in crafting sales emails and digital pitches that get results.
This series of courses is designed to help sales professionals boost their writing skills, so they can prospect, persuade and sell more effectively.
In "Writing Follow-up Emails That Get Meetings and Sales" you'll learn how to plan and write follow-up emails that nurture leads and move new prospects to key milestones in the sales journey: from meeting to pitch to close.
Date: Wednesday, July 14th
Duration: 2.5 hours
Time: 10:00am - 12:30pm EST
Non-Member: $149+ HST
CPSA Member: $125 +HST (must sign-in to access, member registration will show at bottom of page)
REGISTER NOW - NON-MEMBER PRICE
Your Workshop Facilitator:
A former sales professional, Steve Slaunwhite is today North America's foremost copywriting expert. Through his consulting and writing services, and popular workshops and courses, he helps professionals write emails, ads, landing pages, sales pages and other content that get spectacular results.
Steve is the author of the classic book The Everything Guide To Writing Copy (Simon & Schuster) and winner of many prestigious awards, including AWAI's "Copywriter Of The Year". He teaches sales writing to sales teams across the country.
Steve is the author of The Everything Guide to Writing Copy (Simon & Schuster) and has taught his sales writing techniques to dozens of companies, including Intuit, Scheduling Institute, ACAMS, Codan Law, and Osgoode Hall PD. His insights have been featured in such major media as Toronto Star, Direct Marketing News, New York Post, and The Wall Street Journal. You can find out more about Steve at: www.steveslaunwhite.com.