The Sales Playbook to Maximize Growth in the Next Normal | October 26th at 1:30PM
Selling well matters. 39% of the time, a B2B purchasing decision favors the company that sold better versus the company that had the best price, quality or service features.
This session at the 2021 CPSA Sales Success Summit will teach the 4 key elements of the In the Funnel Sales Playbook that will enable you to become the company that “sells better” in 2022. We will also direct you to special online videos and tools that will enable you to build your sales playbook for your business and industry right now.
Mark Cox has sold, structured and negotiated some of the largest single-sale transactions in North America, including a billion-dollar transaction with a top-10 U.S. bank.
After 20+ years working for large corporations, Mark founded In The Funnel (ITF) Sales Coaching with the mission to dramatically improve the performance of business-to- business sales teams.
With a focus on strategy, process, tools and discipline, Mark has helped hundreds of companies achieve predictable, doubledigit sales growth by implementing ITF’s proprietary Sales Playbook.
Mark has been named one of the leading sales consultants of 2021 by Selling Power Magazine. He has also been appointed as a partner with the Canadian Professional Sales Association, with all ITF training content being officially accredited by CPSA.
When not coaching clients to sell better, Mark can be found goal tending in the local hockey rink, playing drums, or fitness training.