Power Sales Writing Workshop #2: Writing Emails that Turn Prospects Into Customers

Once you connect with a new prospect, then what?

These days, up to 50% of communication with prospects is via email. Often, a salesperson must write persuasive messages that answer questions, deal with objections, make suggestions and offers, and keep the prospect moving forward… to the sale. In this workshop, attendees will learn how to write effective “buyer journey” emails, quickly and easily.

Led by sales copywriting expert Steve Slaunwhite, you’ll learn:

  • 3 techniques that ensure your emails get an almost 100% open rate.
  • How to use the “RAP Formula” to make your emails more engaging and persuasive.
  • How to write a call-to-action that gets more prospects saying YES.
  • 5 techniques for dealing with a prospect who is “ghosting” you.
  • How to follow-up with prospects and keep them moving towards the sale.

Armed with what you learn in this workshop, you’ll be able to write emails — quickly and easily — that keep prospects interested, engaged, and more likely to buy.

Date: Wednesday, May 18th
Duration: 1.5 hours
Time: 12:00pm - 1:30pm EST

Non-Member: $99+ HST
CPSA Member: $49 +HST (must sign-in to access, member registration will show at bottom of page)

Attend all 5 workshops, for the cost of four with our Power Sales Writing Workshop Bundle.


Headshot - Casual - High ResYour Workshop Facilitator: 
Steve Slaunwhite 

A former sales professional, Steve Slaunwhite is today North America's foremost copywriting expert. Through his consulting and writing services, and popular workshops and courses, he helps professionals write emails, ads, landing pages, sales pages and other content that get spectacular results.

Steve is the author of the classic book The Everything Guide To Writing Copy (Simon & Schuster) and winner of many prestigious awards, including AWAI's "Copywriter Of The Year". He teaches sales writing to sales teams across the country.

Steve is the author of The Everything Guide to Writing Copy (Simon & Schuster) and has taught his sales writing techniques to dozens of companies, including Intuit, Scheduling Institute, ACAMS, Codan Law, and Osgoode Hall PD. His insights have been featured in such major media as Toronto Star, Direct Marketing News, New York Post, and The Wall Street Journal. You can find out more about Steve at:

18/May/2022 12:00
18/May/2022 13:30
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