Power Sales Writing Workshop #3: Turning Leads Into Hot Prospects

Marketing may do a great job of generating quality leads. But it’s all for naught if a salesperson fails to write emails that get meetings and move the sales process forward. 

In this workshop, attendees will learn how to write powerful follow-up messages from leads generated via website enquiries, content offers (such as white papers), free webinars, events, etc. 

Led by sales copywriting expert Steve Slaunwhite, you’ll learn:

• A proven formula for writing lead follow-up emails for maximum persuasion.
• 14 field-tested tips for improving your lead-to-meeting ratio. (Using these tips, you should be able to double conversions.)
• How to use an “interest-building question” to get more prospects saying YES.
• What to say to get more leads to agree to an initial meeting.
• How to write an email opener that ensures your message gets read with interest.

Many studies say upwards of 50% of generated leads become sales — for someone. Make sure that someone is you! Learn the sales writing techniques that turn leads into hot prospects eager to talk to you about your product or service.

Date: Wednesday, June 1st 
Duration: 1.5 hours
Time: 12:00pm - 1:30pm EST

Non-Member: $99+ HST
CPSA Member: $49 +HST (must sign-in to access, member registration will show at bottom of page)

Attend all 5 workshops, for the cost of four with our Power Sales Writing Workshop Bundle.


Headshot - Casual - High ResYour Workshop Facilitator: 
Steve Slaunwhite 

A former sales professional, Steve Slaunwhite is today North America's foremost copywriting expert. Through his consulting and writing services, and popular workshops and courses, he helps professionals write emails, ads, landing pages, sales pages and other content that get spectacular results.

Steve is the author of the classic book The Everything Guide To Writing Copy (Simon & Schuster) and winner of many prestigious awards, including AWAI's "Copywriter Of The Year". He teaches sales writing to sales teams across the country.

Steve is the author of The Everything Guide to Writing Copy (Simon & Schuster) and has taught his sales writing techniques to dozens of companies, including Intuit, Scheduling Institute, ACAMS, Codan Law, and Osgoode Hall PD. His insights have been featured in such major media as Toronto Star, Direct Marketing News, New York Post, and The Wall Street Journal. You can find out more about Steve at:

01/Jun/2022 12:00
01/Jun/2022 13:30
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