Power Sales Writing Workshop #4: Writing Persuasive Sales Decks and Proposals

Sales decks and proposals are often used at the most pivotal point in the sales process: when you’re asking for the order. If your sales deck doesn’t tell a compelling “solution story,” or if your proposal is uninspired, you may lose the deal. Ouch!

In this fast-paced workshop, sales copywriting expert Steve Slaunwhite will show you how to write copy for slides and proposals that boost your win rates.

You’ll learn:

• How to use the “Bridge Technique” to tell a compelling and persuasive solution story.
• How to describe your product or solution in a way that convinces prospects to buy.
• How to present your price so that the prospect sees the value far outweighing the cost.
• How to write headlines for slides that build the prospect’s interest.
• How to use stories and scenarios that help prospects visualize the benefits.

Using the techniques you gain from this workshop, you’ll be able to write sales deck slides, presentations, and proposals that are significantly more likely to win the sale.

Date: Wednesday, June 15th 
Duration: 1.5 hours
Time: 12:00pm - 1:30pm EST

Non-Member: $99+ HST
CPSA Member: $49 +HST (must sign-in to access, member registration will show at bottom of page)
Attend all 5 workshops, for the cost of four with our Power Sales Writing Workshop Bundle.


Headshot - Casual - High ResYour Workshop Facilitator: 
Steve Slaunwhite 

A former sales professional, Steve Slaunwhite is today North America's foremost copywriting expert. Through his consulting and writing services, and popular workshops and courses, he helps professionals write emails, ads, landing pages, sales pages and other content that get spectacular results.

Steve is the author of the classic book The Everything Guide To Writing Copy (Simon & Schuster) and winner of many prestigious awards, including AWAI's "Copywriter Of The Year". He teaches sales writing to sales teams across the country.

Steve is the author of The Everything Guide to Writing Copy (Simon & Schuster) and has taught his sales writing techniques to dozens of companies, including Intuit, Scheduling Institute, ACAMS, Codan Law, and Osgoode Hall PD. His insights have been featured in such major media as Toronto Star, Direct Marketing News, New York Post, and The Wall Street Journal. You can find out more about Steve at:


Attend all 5 workshops, for the cost of four! 

15/Jun/2022 12:00
15/Jun/2022 13:30
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