Power Sales Writing Workshop #5: Creating Content that Engages Prospects

Studies show that salespeople who use effective content when selling hit quota up to 100% more often. In this “copywriting workshop for sales pros,” you’ll learn how to write the most effective types of content used in the sales process, including case studies, sales collateral (i.e. sell sheets), web pages, and blog posts.

You learn:

  • How to figure out which product benefits are most likely to motivate your prospects to buy.
  • How to write a captivating product description.
  • How to write a customer success story that creates instant credibility in the minds of your prospects.
  • The simple copywriting formula that makes writing just about any type of sales content quick and easy.
  • 15 copywriting tricks for making your content a more effective sales tool.

Whether you’re a sales professional or a sales-driven marketer, this workshop is a must. Using these techniques you’ll be able to write content that turbocharges the sales process and helps generate more orders, sooner.

Date: Wednesday, June 29th 
Duration: 1.5 hours
Time: 12:00pm - 1:30pm EST

Non-Member: $99+ HST
CPSA Member: $49 +HST (must sign-in to access, member registration will show at bottom of page)

Attend all 5 workshops, for the cost of four with our Power Sales Writing Workshop Bundle.


Headshot - Casual - High ResYour Workshop Facilitator: 
Steve Slaunwhite 

A former sales professional, Steve Slaunwhite is today North America's foremost copywriting expert. Through his consulting and writing services, and popular workshops and courses, he helps professionals write emails, ads, landing pages, sales pages and other content that get spectacular results.

Steve is the author of the classic book The Everything Guide To Writing Copy (Simon & Schuster) and winner of many prestigious awards, including AWAI's "Copywriter Of The Year". He teaches sales writing to sales teams across the country.

Steve is the author of The Everything Guide to Writing Copy (Simon & Schuster) and has taught his sales writing techniques to dozens of companies, including Intuit, Scheduling Institute, ACAMS, Codan Law, and Osgoode Hall PD. His insights have been featured in such major media as Toronto Star, Direct Marketing News, New York Post, and The Wall Street Journal. You can find out more about Steve at:


Attend all 5 workshops, for the cost of four! 

29/Jun/2022 12:00
29/Jun/2022 13:30
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