CPSA Virtual Workshop: Writing Cold Prospecting Emails that Work

One of the most powerful skills you can acquire is email writing. After all, if you can write a cold prospecting, lead-follow-up, or meeting-getting email that gets just 20% better results, that can translate into a quota-busting sales performance. However, it isn't easy these days. Due to COVID-19, the dynamic has changed, and to write emails that work, you need a new set of rules.

This workshop is designed to help sales professionals boost their writing skills, so they can prospect, persuade and sell more effectively.

Learning Outcomes:

Writing cold emails is tough. In just a few sentences you need to establish rapport, build interest in what you're offering, and motivate your prospect to reply with a Yes. In this virtual workshop, copywriting expert Steve Slaunwhite will show you how to boost your cold email success rate by 50% or more.

You'll learn:

  • The "5 Ps Sales Writing Model", which enables you to write better prospecting emails, faster.
  • How to figure out exactly what to say to get prospects to agree to a meeting.
  • Power words that improve reply rates.
  • The ideal length of a sales email. (It's not what you think!)
  • Three subject line formats that get the highest open rates.

You'll also walk away with several model emails and templates.

Date: Wednesday, November 30th
Duration: 2.5 hours
Time: 10:00am - 12:30pm EST
Non-Member: $199+ HST
CPSA Member: $125 +HST (must sign-in to access, member registration will show at bottom of page)


Headshot - Casual - High ResSteve Slaunwhite 

A former sales professional, Steve Slaunwhite is today North America's foremost copywriting expert. Through his consulting and writing services, and popular workshops and courses, he helps professionals write emails, ads, landing pages, sales pages and other content that get spectacular results.

Steve is the author of the classic book The Everything Guide To Writing Copy (Simon & Schuster) and winner of many prestigious awards, including AWAI's "Copywriter Of The Year". He teaches sales writing to sales teams across the country.

Steve is the author of The Everything Guide to Writing Copy (Simon & Schuster) and has taught his sales writing techniques to dozens of companies, including Intuit, Scheduling Institute, ACAMS, Codan Law, and Osgoode Hall PD. His insights have been featured in such major media as Toronto Star, Direct Marketing News, New York Post, and The Wall Street Journal. You can find out more about Steve at:

30/Nov/2022 10:00
30/Nov/2022 12:30
Need to get in touch with us?
Toll free number
1 888 267 2772
Membership Access
Sign in or join us to unlock over 3,000 tools, resources and more!