CPSA Virtual Workshop: Writing Prospecting Emails that Work

Want to get more prospects into the funnel? Write better prospecting emails! After all, if you (or your team) can write meeting-getting emails that get just 20% better results, sales will soar.

This workshop will teach you the latest techniques for writing engaging, persuasive emails for cold outreach and lead follow-up. And you’ll walk away with step-by-step formulas, templates, and checklists, making it easy to put these techniques into action immediately.

Learning Outcomes:

When it comes to writing prospecting emails, what works? Unfortunately, the internet is filled with conflicting advice, much of which is incorrect. In this workshop, you’ll get the facts (informed by data from thousands of sales emails) and learn techniques that leverage what’s truly working in today’s sales environment.

You'll learn:

  • The "5 Ps Sales Writing Model", which enables you to write better prospecting emails, faster.
  • How to figure out exactly what to say to get prospects to agree to a meeting.
  • Power words that improve reply rates.
  • The ideal length of a sales email. (It's not what you think!)
  • Three subject line formats that get the highest open rates.

You'll also receive several sample emails and templates you can model.

Date: Wednesday, November 30th
Duration: 2.5 hours
Time: 10:00am - 12:30pm EST
Non-Member: $199+ HST
CPSA Member: $125 +HST (must sign-in to access, member registration will show at bottom of page)


Why attend this workshop?

Headshot - Casual - High ResSteve Slaunwhite 

A former sales professional, Steve Slaunwhite is today North America's foremost copywriting expert. Through his consulting and writing services, and popular workshops and courses, he helps professionals write emails, ads, landing pages, sales pages and other content that get spectacular results.

Steve is the author of the classic book The Everything Guide To Writing Copy (Simon & Schuster) and winner of many prestigious awards, including AWAI's "Copywriter Of The Year". He teaches sales writing to sales teams across the country.

Steve is the author of The Everything Guide to Writing Copy (Simon & Schuster) and has taught his sales writing techniques to dozens of companies, including Intuit, Scheduling Institute, ACAMS, Codan Law, and Osgoode Hall PD. His insights have been featured in such major media as Toronto Star, Direct Marketing News, New York Post, and The Wall Street Journal. You can find out more about Steve at:

30/Nov/2022 10:00
30/Nov/2022 12:30
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