CPSA Masterclass Workshop #3: Communicating your Competitive Advantage to Prospects
We all have that one prospect who seems nearly impossible to convert into a client. This fast-pace webinar is aimed at setting sales professionals up with the tools they need in order to help those tricky prospects see the value and differentiation in their services – even when they’re content with their current vendors.
We’ll touch on:
- Handling Objections
- Irresistible Value Propositions
- How to convey the benefits of the change to your prospect
Wednesday, April 12, 2023
Cost for single workshop:
Non-Member: $129+ HST
CPSA Member: $79+HST
REGISTER NOW: NON-MEMBER PRICE
REGISTER NOW: MEMBER PRICE
Lisa Leitch – Founder & Chief Sales Officer
Lisa Leitch – Founder & Chief Sales Officer for Teneo Results is driven by the mantra – “Be Strategic, Be Pro-active, Be Brave!” – and has been successfully training and coaching sales leaders and their teams to transition their salespeople away from the standard “product & price” approach to have more purposeful business conversations with the ideal profitable buyers that drive results. Lisa Leitch, CSP2 is the first female to earn the dual designation of CSP – Certified Sales Professional and Certified Speaking Professional – the highest designations in both professions. Teneo Results has been a CPSA Training Partner for over 15 years.