Virtual Workshop: Writing Better Sales Emails using ChatGPT

There’s an adage that’s gaining popularity in the sales world: The best email wins! After all, if you can write effective outreach emails, follow-up emails, closing emails, etc., your sales will skyrocket.

In this workshop, sales writing expert Steve Slaunwhite will share his latest techniques in crafting sales messages that work. In addition, he’ll show you how to use ChatGPT to make your emails even more engaging, persuasive, and likely to get a YES!

You’ll learn:

  • The 5 Ps Framework for writing cold outreach emails.
  • What to say (and not say) in a prospecting email to maximize response.
  • Four subject line formats that are currently getting the highest open rates.
  • The RAP Framework for writing follow-up emails that close the sale.
  • And much more.

Steve will also share his RAPID Method for writing ChatGPT prompts. That alone will help you write sales emails faster and get higher response rates.

The workshop is fast-paced, interactive, and loaded with helpful tip sheets, model emails, and other resources. Feel free to bring your sales email to work on during the session!


Date: Wednesday, November 29th
Duration: 2.5 hours
Time: 10:00am - 12:30pm EST
$279+ HST
CPSA Member: 
$209 +HST (must sign-in to access, member registration will show at bottom of page)


Headshot - Casual - High ResYour Workshop Facilitator: 
Steve Slaunwhite 

A former sales professional, Steve Slaunwhite is today North America's foremost copywriting expert. Through his consulting and writing services, and popular workshops and courses, he helps professionals write emails, ads, landing pages, sales pages and other content that get spectacular results.

Steve is the author of the classic book The Everything Guide To Writing Copy (Simon & Schuster) and winner of many prestigious awards, including AWAI's "Copywriter Of The Year". He teaches sales writing to sales teams across the country.

Steve is the author of The Everything Guide to Writing Copy (Simon & Schuster) and has taught his sales writing techniques to dozens of companies, including Intuit, Scheduling Institute, ACAMS, Codan Law, and Osgoode Hall PD. His insights have been featured in such major media as Toronto Star, Direct Marketing News, New York Post, and The Wall Street Journal. You can find out more about Steve at:

29/Nov/2023 10:00
29/Nov/2023 12:30
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