Webinar: Captivate: The Art & Science of Persuasion

CAPTIVATE: Contrary to what most people think, influence and negotiation are learned skills, and very few people are born with the natural talent of perfect communication, especially under pressure. While many organizations train on the best frameworks for communication, there are important tactical skills we can leverage to complete these frameworks.

To address this opportunity, we scour the research on psychology, behavioral economics, and influence to bring you the most actionable ways to increase your impact.

Join Ben Wise and Darren Chiu from Captivate, to learn about how to bring your persuasion game to the next level!

Date: Wednesday January 24, 2024
Time: 11:00am – 12:00pm EST
Facilitator: Ben Wise and Darren Chiu
Language: English


What is Captivate? Captivate is a free monthly newsletter providing one tip to improve your communication skills through the power of persuasion, negotiation and storytelling. Captivate is written by Ben Wise & Darren Chiu, both seasoned sales leaders at Google. Neither of them are what you might call ‘natural salespeople’. Rather, they have worked at learning their craft and strive for continuous improvement. They want to help you do the same!


bwBen Wise is a 15 year industry veteran who has held successive sales and leadership roles at Google, where he is currently the Head of Programmatic Media working with the largest agencies and brands in Canada. Ben is active in his community where he serves on the Board of the Daily Bread Food Bank and recently completed a two year term as the board chair. Ben advises multiple startups on sales and go to market strategy and volunteers in various mentorship programs helping students and young professionals.

Darren Profile PhotoDarren Chiu is a Strategy Lead at Google, helping brands across all industries develop best in class marketing strategies. With over 12 years of industry experience, Darren’s passion for communication doesn’t stop at the world of business and sales. In his spare time, Darren moonlights as a comedic storyteller, stretching his creativity and perspectives beyond the boundaries of his professional life. As a recognition of his dedication and expertise, Darren was selected as an Emerging Leader in Advertising & Sales by The Peak in 2023.

24/Jan/2024 11:00
24/Jan/2024 12:00
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